Luma Agents
Agents that plan, iterate, + refine w/ full creative context
547 followers
Agents that plan, iterate, + refine w/ full creative context
547 followers
AI agents that plan, generate, and iterate across video, image, and audio in one pipeline. Brand campaigns, product visuals, social ads, video localisation with shared context end-to-end. For creative teams and agencies.
Is this release from this company? https://luma.com/
@lenaavramenko Great question, like @sebastian_munteanu mentioned, this one is from the Luma team at lumalabs(dot)ai focused on these creative agents specifically.
Would be nice if you could create and save a Brand Project Board so that when creating assets, you don't have to load your Brand details everytime
Interesting to see how the agent handles creative brief interpretation — does it ask clarifying questions when the brief is vague or does it make assumptions and generate? That dialogue moment is critical for creative trust.
How much control do teams have over each step when the agent starts refining outputs on its own?
@ashir_murtaza1 Ashir, great question, teams can stay in the driver’s seat by locking steps, reviewing versions, and overriding the agent whenever needed, so it feels like a collaborator, not a black box.
Would u consider giving a trial plan to test this. I find only paid subsciptions
@zabbar Zabbar, yes, hope they roll out a limited trial.
As context, can I provide my website URL so that it can learn the theme and the voice of my brand?
@chintant Chintan, try checking that under brand identity exploration.
@rohanrecommends I don't understand. Where do I look? Where is the brand identity exploration?