While developing, we spent good amount of time in making small changes from UX perspective. And users liked it.
We continued to watch after our public launch. And visiting some customers' office and quietly observing them use MarketFit, gave us a few new insights- as small as removing 2 words from an onscreen message, or enhancing the video demo so that users are able to realize 100% benefits or just changing relative position of menu items.
👋Hey Product Hunt, Manu here, founder of Mega Impacts (Makers of MarketFit).
I’m excited to share MarketFit with you all. MarketFit was born while trying to solve the sales struggles that I encountered and which were relayed to me by many senior-leaders/CEOs.
MarketFit is for B2B sales professionals from any industry/ domain. This is something we’ve spent countless hours designing, testing, and rebuilding, not just as a product, but as a solution. It took us 14 iterations to get it exactly as we wanted it to be - targeted, precise, concise and intuitive.
Note: PH page video contains the product story and short demo
Why we built MarketFit...
2 Big Problems that sales professionals face:
Deal Win Rate is Low - Only 5.8% of marketing leads convert
Deal Closures are Slow - 60% of sales time time lost in “I will get back”
The Root Causes matrix:
Buyers don’t get clear, exact answers to their problems/ pain-points.
Objection handling ends up in..."let me get back to you”
Sales teams are overwhelmed — expected to recall everything in real time, handle objections on the fly, and communicate clear value... all while buried under decks, features, and messaging.
🎯The Solution:
MarketFit generates bite-sized battlecards that precisely map buyer problems to your products, solutions and case studies.
Supports real-time objection handling: 1-click, 1-page, 1-min is all it takes.
Builds a problem-solving mindset and helps get sales teams market-ready.
No training required. No installation required. No internal dependencies.
Just sign-up for free plan and get started in 20 seconds.
Use cases being handled through MarketFit:
Real-time objection handling: Targeted battlecards for buyer-specific problems in 1-min, 1-click.
Proposal support/ differentiations: Clear articulation of differentiated value with case studies.
Memory-retention aid for offerings: Bite-sized info (downloadable) that sales reps can retain & reproduce
Additional Problems discovery: Surfacing customer problems, beyond the stated ones.
Reduce sales materials clutter: Keeping all info centrally in MarketFit to get battlecards instantly.
Train sales reps: Generate battlecards and let reps understands problems being solved by each solution.
Exhibition/ conferences support: Junior reps too suffice, through immediate context-specific battlecards
Add new info on the fly: New offerings, case studies can be added by editing battlecards.
Download & carry: Pre-generate battlecards and download them as pdfs to carry.
Marketing content: Targeted differentiators through context-based battlecards.
Efficiency: Sales reps get direct answers instead of going via pre-sales /internal teams.
We believe in a simple principle:
Don’t sell. Solve problems.
That’s what we stand for and what MarketFit is built to enable.
This launch means a lot to me, not just because of the work behind it, but because I’ve seen firsthand how real and painful this gap is. Would love your feedback, questions, and thoughts.
👉Watch the uploaded product page video for the story & short demo of MarketFit.
👉 Try MarketFit for free: https://marketfit.mgimpacts.com
Thank you so much for the support!
Special offer for PH community just for Sep 28th (No promo code needed):
1) 10% extra resources (pages, AI requests) with Annual Gold Plan
2) 15% extra resources (pages, AI requests) with Annual Platinum Plan
Extra resources will be added on 1st Oct.
Two AMA (Ask me Anything) live video sessions scheduled with Manu, Founder:
1) Sunday, Sep 28: 8 am EST (i.e. 5:30 pm IST, 12 noon UTC) : https://meet.google.com/rav-bxum-rhb
2) Sunday, Sep 28: 12 noon EST (i.e. 9:30 pm IST, 4 pm UTC): https://meet.google.com/qzo-ktms-evn
(👉 Detailed demo video:
)
@manu_goel2 Congratulations, Manu! Like the idea. Would be great if we can track the performance of battle cards. Also do you plan to integrate with any CRM?
@sanoojs Thanks a lot! We were gearing up (and still are) to integrate with Salesforce and Hubspot but till now 100% user feedback has been to not do that as they don't want to build in complexity and just use MarketFit as-is in the field. So, we have put the plan on hold and evaluate over next 2 months once we have the upcoming big-lot of users use it.
We have a tailorable ROI matrix in place to measure the performance of battlecards on efficiency and growth.
Guitar Wiz
@manu_goel2 Congrats on the launch. Love the focus on solving problems instead of just selling!
@bijoythangaraj Thanks Bijoy! When the focus is solving, the sale is a by product!
Visla
@manu_goel2 interesting, wouldn't mind learning more about this
@mogabr Sure. You can have a look at the (intro + demo) video
and also signup for free plan at markefit.mgimpacts.com.I would love to connect and understand your use cases and see if and where MarketFit can help! ...have sent you a linkedin connection request.
GraphBit
Really like the “don’t sell, solve problems” principle. The bite-sized battlecards approach feels like a practical way to cut through clutter and keep reps focused on real buyer pain points. Curious, how customizable are the battlecards for industry-specific contexts?
@musa_molla Thanks Musa. Yes, we have the provision to give target customer context in which you can specify the customer industry when stating the custom problem areas e.g. "Information security issues for a large retail bank operating in Europe". Some of our customers are using it in this way.
Also, in case you want to edit a generated battlecard and add something that's not there in your sales decks yet (like a case study), you can edit a battlecard too -- what's more, both the edited version and original version are kept for you and you download whatever battlecards you want.
Out of the 11 use cases that I have mentioned, 4 were given to us by our users actually :) and it keeps flowing.
@manu_goel2, you mentioned it took you 14 iterations. In product lifecycle that's like many many months! May I ask when you began your journey?
Being in a B2B space myself, I understand how difficult it is to sell. But I am afraid the same decision makers would probably give resistance to Marketfit too. Tool adoption in sales/marketing is always seen as yet another cost. How are you tackling that?
BTW, good luck with the launch!
@ashok_nayak Hey Ashok, we started about 15 months back. The iterations were more profound after first half of the journey.
You are bang on with the tool adoption part - that's one reason why we ensured that we really fought against complexity and kept things simple and intuitive ... we killed many many features to ensure that. Also, we are in a SaaS model with no integrations or set-up required. We have also included a short video guide - in case someone really needs it.
However, the best enabler for adoption was the value that the sales teams realized and hence took it up on themselves after the initial nudge by their leaders. Initial users gave us the following feedbacks:
“it used to take 1 week and now it takes 1 min”,
“previously, I had to reach out to my teams in office, now I can answer buyers on the spot”
“great to have multiple download options”,
“I like the simplicity…target context in couple of words, instead of full statements”,
“I like the org repo concept as everyone can just use the uploads directly”
The pleasure in receiving such feedback is what we really feed on ...it means much than someone buying MarketFit.
Worth it.
Congrats on the launch, @manu_goel2 ! Love the “don’t sell, solve problems” angle. Do you see MarketFit being more useful for seasoned sales teams who need sharper objection handling, or for newer reps who are still learning the ropes?
@lina_huchok MarketFit works for both in different scenarios.
For seasoned sales teams:
1) Sharper objection handling as you rightly said
2) Precise and concise contextual differentiators for proposals
3) Enable memory-retention of offerings in bite-sized info (downloadable)
4) Additional Problems discovery beyond the customer-stated ones.
5) Easy and central access to info without dependencies on support teams sales materials clutter: Keeping all info
For new reps (in addition to the above):
1) Training new sales reps through battlecards.
2) Exhibition/ conferences support: Junior reps too suffice, through immediate context-specific battlecards
I will be happy to pick up scenarios specific to you and see how/if MarketFit can help. I have sent you a LinkedIn request too. Would be great if I can help you solve with MarketFit.
For all sales leaders and sales teams out there looking for a solution to multiply their efficiency, this is a must!
An excellent tool by a seasoned team.
@asmita_gupta Thanks for your kind words! It took us 14 iterations to get to the exact solution that would work for sales teams...the best reward is really to see the smile on sales team's faces
Don't sell. Solve Problems is very powerful. I liked the targeted battlecards very much. Will use for sure
@diva_goel Yes Diva. Besides the output (customer-specific real-time battlecards), the most important impact is on subconscious change of mindset from selling to solving -- and that makes a big difference in closing deals and speed of closure.
Moreover, it helps even in retention of current customers and organic growth with them.
Initial users are reporting good results from such applications.
Integrity
@manu_goel2 Congrats on shipping, Manu 🙌 I know how tough it is to wrestle with slow deals and constant objections, it feels draining. Cool to see you build something directly out of those struggles. Good luck conquering the market! 🚀
@alesia_cherniavskaia Thanks a ton Alesia! Much appreciated. I never thought that a software could solve these 2 big sales problems! But here we are ...and the feedback from user case is spurring us on... around 4 use cases from the list in my comments was from the users themselves.