Mida is a simple and lightweight A/B testing platform built for lean marketing teams. No complex setup, no enterprise dashboards, just quick experiments that drive results. Powered by Mida AI, you can launch visual or generative experiments in minutes, integrate seamlessly with GA4, and activate high-impact website changes without developer effort.
We're excited to launch Mida, a free and lightweight A/B testing tool designed specifically for website optimization.
Our platform helps you make data-driven decisions by offering easy integration with GA4, unlimited testing capabilities, and both visual and code editors for maximum flexibility.
We'd love to hear from the community:
1. What challenges do you face when conducting A/B tests on your websites?
2. Which features would you find most valuable in a lightweight A/B testing tool?
3. How do you currently measure the success of your website optimization efforts?
We're looking forward to your feedback and to helping businesses improve their website performance through smart A/B testing.
Feel free to ask any questions about Mida – we're here to help!
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@donaldnzy Congratulations on the launch of Mida! It's great to see a dedicated, lightweight A/B testing tool that integrates with GA4. I agree that having both visual and code editors is crucial for flexibility in website optimization. How does Mida handle statistical significance in A/B test results, particularly in scenarios with low traffic volumes? Ensuring accurate results in such cases can be challenging.
Looking forward to seeing how Mida will assist businesses in making data-driven decisions more effectively.
Wow I have to upvote this product - 50k free visitors for A/B, feature flagging, etc.?! That's wild. Thanks for sharing this with the community. Lots of indie makers and small project builders will thank you for this!
I find the WYSIWYG tool is quite interesting - especially for those who are less technical. What else is on your roadmap?
Congrats @donaldnzy and team!
@donaldnzy this looks super useful for website optimization. Just wondering, do I need any coding skills to make the most out of Mida? Or can someone without much technical background handle it just fine? Congrats on the launch!
@paulhill8 Mida is designed for marketers and non-technical users. You can create most tests using our visual editor without coding. For more complex tests, we do offer free support to help our customers with the implementation.
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Great idea and project @donaldnzy
How does it perform with single-page applications?
Good luck today!
@mitia Yes it work on SPA. We have options to check and trigger on SPA site (page URL change, specific element change, JS triggering).
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Hi @donaldnzy Congrats with a launch! Does your tool support integration with Shopify? Or do you plan to integrate it in the future? I think for e-commerce where every point of conversion rate matters this tool might be very useful.
@alexander_kovalov Yes, Mida works really well with Shopify. We have very comprehensive documentation to help you integrate with Shopify and automatically collecting key events like Purchase, AddToCart, and Revenue data.
We also support both Shopify theme and price testing.
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Finally... an easy-to-use A/B testing tool with a clean UI without offering everything on the side; the majority of tools have so much clutter and offer too much, which builds a hard barrier to entry. Mida seems quite easy; I'll give it a try for my clients. Congrats on the launch @donaldnzy 🤠
@ali_eskandari Thanks for the kind words! We designed Mida to be straightforward and focused. Let us know if you need any help with the implementation, we are happy to get our hands dirty with you.
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