A tool for modern research and product design teams to quickly test UX solutions: - Create smart UX tests in minutes - Reach the right audience globally — every time - Get comprehensive reports with videos, interaction paths, heatmaps, and more
Anima - OnBrand Vibe Coding — Design-aware AI for modern product teams.
Design-aware AI for modern product teams.
Promoted
Maker
📌
Hey Product Hunt!
I’m Serge, co-founder of Pathway. Pathway is a tool for modern product teams to quickly get insights from their users.
We started Pathway 2 years ago as a small team of 2 while working our 9-5 jobs. Back then, we realized we needed a tool for conducting user research that was flexible, lightweight, and easily accessible for the whole team—not just user researchers or product designers. We wanted unmoderated user testing at its core to save time, knowing that product development cycles can be really fast.
Today with Pathway you can:
✅ Create smart usability tests or surveys with different types of blocks
Test Figma prototypes, compare multiple images, conduct surveys, evaluate navigation with card sorting tests, or test users’ perceptions with 5-second testing. Plus, use powerful AI follow-ups to ask additional questions based on participants' replies.
👥 Share tests with your users via link, or hire testers on Pathway
Get insights from exactly who you need. With 400+ filters and dozens of countries to choose from, Finding the right testers for your research is not a headache anymore.
📊 Analyze detailed reports and get answers to your questions
Heatmaps, user paths, videos of users interacting with your prototypes, and much more.
🤝 Collaborate
Invite team members and work together on your tests and surveys.
Our long-term mission is to make the process of getting insights available to everyone and super intuitive. Here’s a sneak peek of what’s coming next 🔜:
- “Ask AI” for reports
- Live website testing
- An even bigger participant pool
- Templates
… and much more.
Today, we’re a team of 7, still fully bootstrapped and excited for the journey ahead of us. We’re happy to launch Pathway on Product Hunt today and can’t wait to get feedback from the community!
As a thank you, we’re offering 20% off tester credits. Use the promo code TELLMEWHY when topping up your balance.
Thank you for your support!
Serge
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@s5f5f5f congratulations on the launch 🚀 the presentation was awesome 🙌🏼
@julia_zakharova2 Thanks, Julia! Yep, Pathway could definitely be helpful from a QA perspective!
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@s5f5f5f Congratulations on the launch! Looks super cool, kudos to the team.
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@s5f5f5f this is nice, ill definitely check this out
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🧐 Good find
This is superb.
Onboarding is as great as you would expect from a UX-related app; the same applies to the simple, clear layout. If I may suggest, I would add a tooltip to the Start and End labels, for idiots like me: I didn't grasp their meaning immediately. But yeah, I'm an idiot, so it's up to you, although not a complicated or time-consuming addition.
The blocks cover pretty much everything. The "Five Seconds" block is invaluable, among others, for keeping your branding message and tone consistent and effective, and it is among my favorites.
The URL tags are a clever way to allow for collecting a much broader set of data without over-complicating or clugging the UI and UX. And I love the "Rest assured, all URL tags you integrate will be accessible in the generated report or within the exported .csv file." bit, because it instills confidence.
The free plan is perfect for trying out the product, and possibly even enough for solo businesses. Well done.
The AI block option, although comprehensibly not available on the free plan, could work really well with the app's mission. I'm wondering if you will allow to use one's own OpenAI API credits.
Just the headsup over two bits I've found that you'll want to fix yesterday, given your launch day:
1) On the homepage, the last call to action button is not linked (Get Started For Free)
2) The testers' panel link - https://help.pathway.cc/en/artic... - returns page not found.
To conclude, this is on my next team speed meet agenda for possible adoption. Great job. Supported.
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Maker
@fabiosalvadori Fabio, hey! I'm stunned – such a detailed review. Really appreciate it!
Great idea about the AI block and the option to use your own OpenAI API key – definitely something we’d like to consider 👀 And thanks for spotting those pesky bugs – the homepage is already fixed, and we're about to fix the help portal link ASAP!
And yep, this comment is definitely worth an award 😁🙌
I'm excited to see how Pathway is streamlining the user journey. It looks like an excellent tool for enhancing productivity.
What features do you think will have the biggest impact on users' workflows?
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Sounds really good! What is your advantage or improvement over existing feedback tools? In what areas are you special?
@michacassola Thanks for the question, Micha! We’re not exactly a feedback tool — Pathway enables more advanced research like Figma prototype testing, card sorting, and more. Unlike similar platforms, we focus on specific use cases that teams encounter in their day-to-day UI work and solution refinement.
Pathway is an end-to-end tool, allowing you to create various types of studies and recruit respondents directly through the platform. Moreover, our focused approach makes us one of the most cost-effective options for both respondent pricing and subscription costs 🙌
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@georgestrunin Sorry for not understanding the complete features and capabilities of your platform.
Amazing product 🌿
Very happy to hunt this project. I know the guys personally and am encouraged by the way they are working on developing their startup.
This is a very useful solution for all design and product teams.
Listen to audience. Study them. Find insights. That's what makes the difference in developing based on value to the end user.
Good luck with the launch, guys!
P.S. Great design and UI btw
Serge, Product Of the should be yours 🏆
I met your tool several times already, cause my friends designers highly use it and I really enjoy passing the surveys!
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