I’ve been using Persuasive Patterns for years, and it’s one of those rare tools that just keeps delivering value. Whether in workshops or solo UX sessions, these decks help transform abstract psychology into practical design moves. They’re like having decades of behavioral science insight condensed onto cards you can pull out when designing flows, improving conversions, or shaping better habits. Every time I use them, I find new ways to rethink user motivation. Hands‑down one of my longest‑standing and most useful tools for inspiring UX work. 🚀
UI Patterns
Startup Stash
@toxboe @bramk Hey Bram and Anders, could you let us know if this is a tech product? Is there an app tied to it?
Persuasive Patterns Card Deck (4th gen)
@rohanrecommends Great question!
It’s a physical card deck.
We do include a small digital kit (PDF quick-reference + Miro/FigJam templates) and step-by-step guides to run sessions with your team.
It's used by 20k+ tech product builders world wide.
Why cards: they’re fast to use in reviews/workshops and reduce screen/context switching.
If a lightweight companion would help, what would you want first (searchable library, prioritization, team notes)?
Tech Pizza
I loved your previous decks and I’m so excited about this launch! How do these ones differ from the other decks?
Persuasive Patterns Card Deck (4th gen)
@gianlucahmd Thanks so much!
That means a lot! 🙏
This 4th generation of Persuasive Patterns has been completely reworked from the ground up. We’ve actually split it into two focused decks this time:
Conversions & Decisions – helps you attract users and guide key choices (signup, pricing, onboarding).
Habits & Engagement – helps you build long-term use and retention.
Across both, there are 20 new patterns, 40 updated ones, plus 20 extra cards per deck with:
Workshop exercises,
“Persuasive recipes” (pattern combos that work well together), and
Best-practice tips.
All cards are double-sided now, allowing for more guidance on how to apply each pattern right away.
In short: same spirit, much deeper usability and structure.
Sellkit
Looks like a gem for marketers and founders. Does it include real-world case examples for each tactic?
Persuasive Patterns Card Deck (4th gen)
@roozbehfirouz Thanks! Short answer: yes
...but mostly in the companion book.
The cards are a quick-reference: each cites the academic source for the principle and includes on-card tips/prompts for applying it in product work (workshop-friendly).
The real-world examples and fuller explanations for each pattern are in the PDF book here: https://shop.learningloop.io/products/the-persuasive-product-psychology-pdf-book
Happy to clarify how we use the two together in sessions.
– Anders
Tech Pizza
I loved your previous decks and I’m so excited about this launch! How do these ones differ from the old ones?
Persuasive Patterns Card Deck (4th gen)
Hello Product Hunt community!
We’re excited to release the fourth-generation Persuasive Patterns card decks:
Conversions & Decisions and
Habits & Engagement.
Our aim is to turn product psychology into practical tools teams can use every day. Built over multiple iterations with research, testing, and client work, they’ve helped our team and clients decide faster with clearer rationale.
Across the two decks you’ll find bite-size tactics in a quick-reference format, persuasive recipes (patterns that work well together), plus step-by-step workshop exercises for applying them with your team. The sets map to three moments in the product journey:
helping people sign up or purchase,
helping first-time users experience value, and
sustaining ongoing engagement.
The goal is to help you design with purpose and intent, move users toward taking action, and use psychology to increase motivation.
Content and design was done by Anders Toxboe under design supervision of Amir Gavriel-Hazan and feedback from hundreds of teams testing the cards in workshops. Illustrations are by artist Annesofie Sandal.
We’d value your feedback on effectiveness, ease of use, and what you’d like to see next.
To celebrate the launch of these two card decks, we are offering a limited-time discount to everybody that signs up from Product Hunt - an additional %20 off any already discounted prices - use the code "happyhunting".
Please share your thoughts and check out more details: Learn more about the new Persuasive Patterns decks
Thank you for your support and for helping us refine these tools.
minimalist phone: creating folders
Physical products are quite rare here. And when it comes to marketing, it applies twice. Kuddos! :)
Persuasive Patterns Card Deck (4th gen)
@busmark_w_nika Thanks! Physical is indeed rare here! I'm so stoked about the reception we've gotten!
In a remote-first world, we still see value in physical tools for alignment.
We chose physical on purpose: the cards are intentionally tangibly large so that they stick out. :)
I founded two life science tech startups, one that failed and one that is very successful. The Persuasive Patterns card deck has been extremely useful as a practical tool building my startups and I can thoroughly recommend them to other founders and product people.
Persuasive Patterns Card Deck (4th gen)
@allan_murphy_bruun Thank you!
That means a lot, especially coming from someone who’s built both a miss and a win. The decks are meant to give a shared language and fast, testable options when decisions are messy.
Glad they’ve been useful in life science as well. Appreciate the recommendation.