120 proven tactics driven by psychology, presented in a bite-size format for quick reference and brainstorming. Includes step-by-step guides to apply with your team. Use psychology to increase motivation and grow your business.
Really appreciate the support! I hope you’ll enjoy diving into the new decks.
Would love to hear how you end up using them once you’ve had a chance to try them out!
Report
Love the concept, @toxboe ! Have you seen teams use the decks effectively for marketing or growth brainstorming sessions, beyond product design workshops?
Thanks @germans_frolovs! Yes. A good portion of our customers have historically been marketing and growth teams. In fact, they've been part of the @growthtribe curriculum for years.
Within the card decks, three workshop methods cleanly map to growth work:
Define Target Conversion (Set Goals) Clarify the one action you want this campaign to drive (e.g., trial start, demo request). Set a measurable target and constraints. Keeps copy, channels, and CTAs aligned around a single conversion.
Behavioral Journey Mapping (Understand)
Map the steps from ad click → landing → signup → first value, then mark barriers/enablers at each step (e.g., trust gaps, choice overload). You’ll spot quick wins for creative, offers, and page flow that lift CTR and CVR.
Persuasive Patterns Impact Mapping (Evaluate)
Take your ideas and choose the highest-leverage behavioral techniques to apply (e.g., Commitment Devices on the form, Temptation Bundling in the onboarding email). You weigh impact vs. effort so the team ships the tactics most likely to move the metric.
All three have step-by-step guides inside the two new decks (Conversions & Decisions and Habits & Engagement), so marketing and product can run the same playbook and move faster together.
Report
I loved your previous decks and I’m so excited about this launch! How do these ones differ from the other decks?
Report
I can see this being particularly useful in niche industries, which is great because those often get overlooked.
@chuyu_ruan That’s a great point... and exactly what we’ve seen too!
Because the decks focus on underlying behavioral principles, they work just as well in niche industries as in mainstream ones.
Whether you’re improving onboarding for a B2B tool or increasing engagement in a specialized community app, the same psychology applies, just adapted to your context.
It’s been fun seeing teams in healthcare, education, and even industrial design use them in creative ways to get traction on their product and user flows.
Literal
Love these! Excited to try it out and congrats on the launch 🎉
Persuasive Patterns Card Deck (4th gen)
@stockmarr Thank you so much! 🙌
Really appreciate the support! I hope you’ll enjoy diving into the new decks.
Would love to hear how you end up using them once you’ve had a chance to try them out!
Love the concept, @toxboe ! Have you seen teams use the decks effectively for marketing or growth brainstorming sessions, beyond product design workshops?
Persuasive Patterns Card Deck (4th gen)
Thanks @germans_frolovs!
Yes. A good portion of our customers have historically been marketing and growth teams. In fact, they've been part of the @growthtribe curriculum for years.
Within the card decks, three workshop methods cleanly map to growth work:
Define Target Conversion (Set Goals)
Clarify the one action you want this campaign to drive (e.g., trial start, demo request). Set a measurable target and constraints. Keeps copy, channels, and CTAs aligned around a single conversion.
Behavioral Journey Mapping (Understand)
Map the steps from ad click → landing → signup → first value, then mark barriers/enablers at each step (e.g., trust gaps, choice overload). You’ll spot quick wins for creative, offers, and page flow that lift CTR and CVR.
Persuasive Patterns Impact Mapping (Evaluate)
Take your ideas and choose the highest-leverage behavioral techniques to apply (e.g., Commitment Devices on the form, Temptation Bundling in the onboarding email). You weigh impact vs. effort so the team ships the tactics most likely to move the metric.
All three have step-by-step guides inside the two new decks (Conversions & Decisions and Habits & Engagement), so marketing and product can run the same playbook and move faster together.
I loved your previous decks and I’m so excited about this launch! How do these ones differ from the other decks?
I can see this being particularly useful in niche industries, which is great because those often get overlooked.
Persuasive Patterns Card Deck (4th gen)
@chuyu_ruan That’s a great point... and exactly what we’ve seen too!
Because the decks focus on underlying behavioral principles, they work just as well in niche industries as in mainstream ones.
Whether you’re improving onboarding for a B2B tool or increasing engagement in a specialized community app, the same psychology applies, just adapted to your context.
It’s been fun seeing teams in healthcare, education, and even industrial design use them in creative ways to get traction on their product and user flows.
LFG!!! Godspeed, yet again tips brim
🚀
Persuasive Patterns Card Deck (4th gen)
@cabgfx Love the energy! Thanks!
这个东西做成app会怎么样
Persuasive Patterns Card Deck (4th gen)
@linghu_code Yeah - that would be awesome. Definitely a future thing to come!