Scout

Promote your product with postcards

8 followers

Promote your product with postcards

8 followers

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Advertising tools

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Marketing automation platforms

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Physical Products

Launch tags:Web App•Writing•Customer Communication

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Scout

Maker

Hello! I'm Jordan and I made Scout. Scout is an easy way for you to advertise your product with 4x6 postcards without any engineering involved. You design a front/back image, upload a CSV of addresses, we'll validate them, print them, and send them off for just a buck a card. You can even do A/B testing too by sending different cards out to different groups. I'll even help you source a targeted list of consumers / businesses. I'd love your thoughts! -Jordan

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10yr ago

@inventitorfixit This is fantastic. I'll definitely be using this for a project.

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10yr ago

Tab Text

@inventitorfixit Very cool idea Jordan! I will probably use it soon

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10yr ago

Scout

Maker

@itsthisjustin Feel free to email me! I'd love to help you out, provide feedback on your design if you want it, etc.

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10yr ago

Scout

Maker

@alainduruy Let me know what your use case is and I'd be so happy to help you out. Thanks so much for the kind words.

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10yr ago

Relayo

@inventitorfixit it's cool to see the cycle of the market -- as trends sway back and forth. This brings postcards and the digital world together with the tangible marketing side of things.... like it --- I think we're going to see a lot more tangible marketing products as everyone continues to saturate our digital consumption.

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10yr ago

Livestorm

Nice idea! I sent quite a few letters for the new year's, we designed them internally then contracted different parts with external agents. It was a lot of work and I sure wish I had Scout at the time. One thing I enjoyed though (and I hope recipients did enjoy as well), was to be able to write a message myself. Do you look to add this feature as well (or having someone hand write the message I wrote?). I guess my concern behind this question, is that what's awesome with postcards is that they feel personal. If you aim to kind of industrialize the whole process, what space is there left for enjoyment on the recipient's end?

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10yr ago

Scout

Maker

@thibautdavoult This is a great point and Scout is designed behind the scenes to eventually power this type of personalization. We're considering doing an integration with a hand written service too (which would like 5x-10x the per-card cost) and also allowing marketers to do variables in the CSV (think custom discount codes for tracking). But, we're just 1.0. There's a lot we can do, just need a few lighthouse customers with enough volume that want something personal and we'll build it for them if the volume is there.

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10yr ago

Livestorm

@inventitorfixit this approach definitely makes a lot of sense! Thanks for taking the time to reply.

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10yr ago

Truepill

This sounds useful. I've looked into Lob in the past to do this as well. How do you guys differentiate?

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10yr ago

Scout

Maker

@sidviswanathan We're actually built on top of Lob! The idea is that Lob is perfect for a developer who wants to build custom integrations to do their mailers... but we're aimed more towards marketers, non-developers, or developers who don't want to build this functionality because their time is more valuable. It's just a way easier way to do A/B testing, too. Our partners at Lob have just been fantastic to work with. If you're a developer and you have the time, check them out!

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10yr ago

@jordan, when you say you can help source a targeted list of consumers/businesses, how does that work? Is there a fee for this?

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10yr ago

Scout

Maker

@tomkuhn there is a fee for the lists(s), but we just pass that cost on from our partners. We also work with outsourcers who we can connect you with to build your own list of people at specific companies.

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10yr ago

Cool! I was actually looking into doing something like this for a startup I'm working on. My only concern with Scout is that it's very pricey compared to competitors. Why should I choose Scout over someone like VistaPrint?

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10yr ago

Scout

Maker

@aamerjomaa we can provide price breaks at scale (over 5k). We will also help you gather a list for cheap, verify all of the addresses, and our print quality is (in my biased opinion) much better than Vista. Plus we will provide feedback for free on your design. We're a small team, so we are willing to go the extra mile for you.

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10yr ago

Knock

Hey Jordan, can you use a unique photo per card? If so, can you process thousands of such cards with a file upload? Thanks

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10yr ago

Scout

Maker

@seanblack Yea we can do this if you're sending 1000s. Email me and let's chat Sean!

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10yr ago

1 dollar? how does this compare to vistaprint or others, where custom color postcards come in multiple sizes from 5 to 9 cents each, plus postage, which is still quite a bit less?

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10yr ago

Scout

Maker

@passingnotes our cards are a bit better quality (VistaPrint's quality has always seemed a bit bottom of the barrel to me. I'm biased, of course). But the idea is to build a simple self serve tool for marketers. Super simple. And we are small so we will help you with a list and provide free design feedback. We aren't a printing shop, that's not what we are about... unlike vistaprint.

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10yr ago

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