SuperCraft
Figma for designing physical products
296 followers
Figma for designing physical products
296 followers
SuperCraft lets teams design physical products with natural language
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DropwhatTurn photos into listings with AI built for resellers
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Hello Product Hunt!
I am Sarang, founder of SuperCraft.
A bit of backstory—before SuperCraft, I was working on a company called Zener, where we built defect detection systems for factories. I'm a computer vision engineer by trade, with zero experience in sketching, SolidWorks, or physical product design.
My number one way to communicate concepts to our manufacturing engineers? -> Prompt kungfu + Stable Diffusion!
At first, I was worried they’d laugh at the AI-generated sketches—but they didn’t. It worked. All we needed at that point were rough visuals to explore concepts like how the cameras would look and fit on to conveyor belts etc.
That was in 2023. Since then, image generation and 3D has exploded—better prompt adherence, photorealism, instruction-based editing, detailed 3D generation, and new visualization methods like Gaussian Splatting, let alone stuff like the latest Genie model from Google.
That's why, enter SuperCraft — a new way to design physical products using just natural language.
Traditionally, designing physical products involved sketching, CAD modeling, rendering, reviewing, and iterating—a slow process that requires specialized skills. SuperCraft replaces much of that with one simple interface: language.
With SuperCraft, anyone can conceptualize, prototype, and iterate on product ideas—fast. It’s already being used by over 17,000 people in industries like consumer electronics, fashion, furniture, interior design, and packaging.
We’re incredibly excited to see what you create with SuperCraft—and we’d love your feedback as we continue building!
@sarangzambare This is gold!! As a former industrial designer now Digital product designer this is so great to have. I will be testing it soon. But seems like you hit the mark! 👏
@nico_ramella Great to hear!
Interesting approach to product design. Wishing you success with SuperCraft.
@sarangzambare This is dope, you are the OG bro
@sarangzambare Wow! My mind has been blown, what a promising product. Will try to get my physical product design itch resolved with this. Thanks for creating this.
@sarangzambare Hey! Congrats on going live, upvoted, we launched yesterday as well and your feedback would help. Love the product by the way.
Congrats on the launch, Sarang! 🚀
Love the concept of using natural language for physical product design - you're democratizing an entire field that traditionally required specialized skills. Curious how SuperCraft handles technical constraints like manufacturing tolerances when translating concepts to real products?
This feels like the future of product development! 👏
@artem_turlenko SuperCraft in its current state is suitable for concepting and prototyping. Think of it as a replacement to sketching and KeyShot renders, so that you can quickly come up with 10-15 variants and communicate them to your stakeholders before committing to a direction.
We are not trying to solve the manufacturing problem, at least not right now, for that you will still need to use CAD softwares.
Figma used to be my go-to design tool, now it's mostly AI stuff 😂.
This combo sounds perfect! But how do you handle the transition from natural language concepts to actual manufacturing specs? Like, does it export to traditional CAD formats that factories can actually work with?
@mout we have something in the works that can export to NURBS / .3dm format - but for now the product is focused on concepting.
The node based approach is something all AI tools tools should embrace and you guys have nailed it. Instead of a controlled space, its a infinite canvas. Love it... Congrats on launch.
Congratulations @sarangzambare
I think SuperCraft could be a good leap in physical product design if the accessibility with natural language is optimised even further. Excited to see you guys grow, all the best 🚀
This is really cool. Consumer goods companies should be all over this. A lot of the agentic-AI stuff coming out these days is out of reach for most people outside tech, so it’s great to see AI used in something practical. I can definitely see this having a much higher chance of breaking into traditional private sectors and getting strong adoption.
Congrats on the launch. Great work!
Really cool concept—‘Figma for physical products’ is a bold tagline, and SuperCraft delivers a smooth experience for rough projects