The Knockoff

Wickedly funny novel of fashion in the digital age

1 follower

Wickedly funny novel of fashion in the digital age

1 follower

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How did you transition from fashion to editorial? Were you ever at a print outlet and how is this different?

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11yr ago

The Best Life Planner 2021

@jopiazza Given your experience as a journalist and editor, what are your predictions for the future of media? What will it mean to be a great journalist 50 years from now?

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11yr ago

Backchannel

It is my pleasure to introduce Jo Piazza for an AMA at 10am PST. Jo is an award-winning journalist, editor, digital content strategist and author. She is currently the Managing Editor for Yahoo Travel. Her novel with Lucy Sykes, The Knockoff, became an instant international bestseller in May 2015. Ask questions in advance... :)!

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11yr ago

The Knockoff

Maker

@eriktorenberg hey there!

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11yr ago

The Knockoff

Maker

Well Yahoo piqued my interest when they launched a digital travel magazine last April. I came on to help launch it and create a content platform where we could talk about how real people travel. Since then we have grown it to one of the largest travel sites in the world...but more importantly we get to tell amazing stories and inspire people to travel. I have also gotten to report on some amazing locations.

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11yr ago

The Knockoff

Maker

The book was inspired by my decade working in the tech industry and by my co-writer Lucy leaving magazines to work in start-ups. Lucy could barely turn on her laptop and she was surrounded by digital wizards. We wanted to tell a story of what it feels like to be a wickedly confident and successful person thrown in the deep end of tech and scared to death because they have no idea what they are doing.

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11yr ago

The Knockoff

Maker

I was a daily newspaper reporter for years. I interned at the NY Times and then had a staff job at the NY Daily News. I started doing digital fairly early. The schedule is more fast-paced obviously....the skill set is entirely different. For me the issue has always been how to maintain awesome journalism in such a sped up environment. And then how do you get people to see it.

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11yr ago

The Knockoff

Maker

I didn't actually work in fashion. Lucy did for years. When we first started writing together she didn't know how to turn on her iPad....she had her 10 year old give her lessons. Now she is pretty much a TechBitch.

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11yr ago

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