“Finally, someone said it out loud.”
I’ve been in mobile marketing for almost a decade, and I’ve read countless “guides” about how to soft-launch a game — most of them full of theory, buzzwords, and zero practicality.
This bible was the first one that actually felt like it was written by someone who’s been in the trenches — dealing with bad retention, broken SKAN setups, and 10 different ad networks yelling for budget at the same time.
What I loved most is how actionable it is.
You can literally follow it step-by-step and see where your game stands: from picking test markets, setting KPI targets, understanding when to scale, to how to evaluate ad creative performance for ad-monetized titles.
If you work in UA, publishing, or even product — read this. It’s like having a senior UA lead sitting next to you, telling you exactly what matters and what’s just noise.