Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
I ran timelaps.io through a behavioral psychology framework we built for B2B conversion. Found 5 leaks worth fixing before your launch day ends.
Here's the biggest one:
Leak 1 — Hero headline is a category label not a conversion trigger
Your headline: "Brand Tracking for Modern Marketers"
This describes what you are. Not what the buyer gets. Not what pain disappears. Every competitor can say this. Nobody owns it.
Your buyer's real obsession is one fear: spending budget on campaigns and not knowing if any of it worked.
Fixed: "You spent $200K on campaigns last quarter. Do you actually know what moved the needle?"
That stops a CMO cold. Because the answer is usually no.
This is Attentional Bias — mirror their obsession back at them before anything else.
I found 4 more leaks — your 20-year credibility buried in subtext, your comparison table in the wrong position, a CTA asking for too much too fast, and a pricing page that hides the price after proving you're cheaper than everyone.
— S
Report
Great service, congratulations on the launch! Can I see publications and their text in real time from media and social networks?
@mykyta_semenov_ hey thanks for the question, Timelaps (current version) does not offer social listening (that tracks social media and press, etc.), it is a brand tracking tool which means we will continuously survey real consumers in the company’s category and provide real time consumer data and insights that’s properly analyzed and visualized.
I was a consultant doing brand equity tracking and data analysis for a long time partnered with global consumer goods brands. What I encountered was not only traditional research methodology that was manually and time consuming, but also the different tracking metrics from each client that was not consistent all the time without the possibility of building a single data tool to serve customized purposes. Would love to try it out and share more thoughts!
@haoze_zhang Hey Haoze, love this feedback. You clearly understand the painpoint & I shared a similar experience as a consultant! Building a tool that's comprehensive enough to cover the 80% common grounds and flexible enough to address the 20% personalized requests / questions from each client is the key. Would love to share our perspective and learn about yours over a call if you are down: https://calendly.com/timelaps/new-meeting.
@paige_doherty Thanks so much, Paige!! Appreciate the support since day 1 :)
Report
Love the shift from quarterly brand reports to a continuous signal model. One execution question: when awareness goes up but conversion stays flat in the same period, what do you usually recommend teams diagnose first—creative, channel mix, or audience segmentation? Curious if you have a practical triage sequence.
Report
Very cool idea @henk_pretorius1 and @harryzhangs ! There’s so much marketing data available today but surprisingly little clear signal on whether brand campaigns are actually working.
What’s been the biggest “unexpected insight” companies discover once they start tracking this continuously?
Hey @chrismessina @harryzhangs @henk_pretorius1 @zamtam , congrats on the launch.
I ran timelaps.io through a behavioral psychology framework we built for B2B conversion. Found 5 leaks worth fixing before your launch day ends.
Here's the biggest one:
Leak 1 — Hero headline is a category label not a conversion trigger
Your headline: "Brand Tracking for Modern Marketers"
This describes what you are. Not what the buyer gets. Not what pain disappears. Every competitor can say this. Nobody owns it.
Your buyer's real obsession is one fear: spending budget on campaigns and not knowing if any of it worked.
Fixed: "You spent $200K on campaigns last quarter. Do you actually know what moved the needle?"
That stops a CMO cold. Because the answer is usually no.
This is Attentional Bias — mirror their obsession back at them before anything else.
I found 4 more leaks — your 20-year credibility buried in subtext, your comparison table in the wrong position, a CTA asking for too much too fast, and a pricing page that hides the price after proving you're cheaper than everyone.
— S
Great service, congratulations on the launch! Can I see publications and their text in real time from media and social networks?
Timelaps
Chikka.ai
Timelaps
@haoze_zhang Hey Haoze, love this feedback. You clearly understand the painpoint & I shared a similar experience as a consultant! Building a tool that's comprehensive enough to cover the 80% common grounds and flexible enough to address the 20% personalized requests / questions from each client is the key. Would love to share our perspective and learn about yours over a call if you are down: https://calendly.com/timelaps/new-meeting.
it is what it is 👁👄👁
Congratulations on launch! Can't wait to check this out!
Timelaps
@paige_doherty Thanks so much, Paige!! Appreciate the support since day 1 :)
Love the shift from quarterly brand reports to a continuous signal model. One execution question: when awareness goes up but conversion stays flat in the same period, what do you usually recommend teams diagnose first—creative, channel mix, or audience segmentation? Curious if you have a practical triage sequence.
Very cool idea @henk_pretorius1 and @harryzhangs ! There’s so much marketing data available today but surprisingly little clear signal on whether brand campaigns are actually working.
What’s been the biggest “unexpected insight” companies discover once they start tracking this continuously?
HakkoAI
Great concept, gonna try this out
Timelaps
@oratis Thanks, great to hear!
Timelaps
@oratis Yessir! Please let us know what you think.