Vroom.com is an online car buying site with fixed prices. They specialize in selling used cars, with anywhere from 3,000 to 4,000 vehicles available on their site at any time. You can purchase one of their vehicles online and have it delivered straight to your home.
First big attempt I've seen at shaking up the model for the used car market. Vroom's online car sales:
- are haggle-free - single set price so you don't have to worry about negotiating a deal
- are directly from Vroom rather than variety of owners
- are nationwide - they'll ship free to your door for a 7 day test drive (also free) so you're not limited to your local car market
The model is particularly interesting to me since research shows that women & minorities are discriminated against in the traditional car sales negotiation process (http://www.theatlantic.com/busin...). Would be awesome if online shopping could eliminate that bias!
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