Zena by ZenABM - LinkedIn Ads AI Analyst
Analyze your LinkedIn Ads + revenue impact on company level!
167 followers
Analyze your LinkedIn Ads + revenue impact on company level!
167 followers
Meet Zena - ZenABM's LinkedIn Ads AI analyst! Zena (by ZenABM.com) is an AI chatbot analyzing LinkedIn Ads performance on company level. It lets you ask your LinkedIn API CRM data any questions about your top-performing ads, campaigns, most engaged companies, job titles and ad-influenced deals. You can use it produce detailed reports by combining data from LinkedIn ads API with data from your CRM in minutes - all by simply chatting to Zena.
Zena by ZenABM didn’t start as a product idea. It started because my wife (who’s a VP of marketing at a growth SaaS) kept running into the same problem - over and over again.
She was running ABM campaigns on LinkedIn but couldn’t answer the most basic questions:
Which companies actually engaged on our ads?
Which stage of the funnel are these companies at? Which of them are interested? What are they interested in???
How are the LinkedIn Ad Campaigns actually translating into pipeline?
Which ads are actually driving revenue, and which are just wasting budget?
How can sales team do anything with this data?
So, since JavaScript is my love language, I vowed to solve this problem ;) and that’s how first ZenABM was born - a tool that de-anonymizes which companies are engaging with your LinkedIn ads, and combines that with your CRM data for revenue attribution & account scoring. And then pushes it all back to the CRM for sales.
But that wasn’t enough for proper ABM performance visibility.
Revenue attribution dashboards are inevitably hard to read (so much data!) and make sense of.
And I couldn’t possibly fit all the questions that growth marketers & demand gen managers have about their data into a single dashboard.
But luckily, now we have AI that can do that!
So this is how Zena was born - your LinkedIn Ads AI Analyst - you can ask her any questions about your LinkedIn Ads performance, your ABM campaigns, your target accounts or the impact of your campaigns on revenue and pipeline.
Here are a few questions you can ask her about:
Ask her to give you a list of your top performing companies in different timeframes by clicks, impressions etc. AND by inventory type (image, TLA, chat).
Ask her about your top engaged companies - how they moved stages month over month, how much you’ve spent on them etc.
Ask her which of your ABM campaigns (and LinkedIn Campaigns) had the highest impact on revenue this quarter.
Ask her about your ICP - which job titles engaged most with your campaigns - month by month.
Ask her about your top performing ads, and ad formats - which had the highest number of clicks & CTR.
Hope you enjoy using Zena. You can try her completely for free - you get 10 conversations with Zena in ZenABM’s free trial (which you get for 37 days) - perfect for your end of the year reporting!
And if you want to continue chatting with her after the 10 free messages - it’s only $59 per month for 10 per day - and you get further 10% off with the code “PH10”.
Looking forward to your feedback (and making Zena even better based on that!) and thanks to all the LinkedIn Ads experts who already tested it and gave us early feedback (especially Max Herzeg!)
@mjackowski I like that you’re focusing on job titles and ICP engagement.
@masump thank you 💚
Papermark
@mjackowski Every product have a story, where we experience the problem.
@iuliia_sh yes, 💯. Founder-problem fit is a thing!
@mjackowski AI tools impress. Simple ones that solve real problems actually win.
You can build the flashiest, most technically advanced marketing tech out there - AI-powered, feature-rich, the whole thing. But if people don't know what it's for, it's not going anywhere.
No one's waking up thinking, "I really need another cool AI-based ABM tool today." They're thinking, "How do I get the insights done faster?" or "Why is the LinkedIn Ad Manager still so annoying?" That gap between cool tech and actual user need? That's what kills adoption.
The real win is making someone's day less frustrating. That might mean a simple fix. It might not look impressive on paper. But if it saves time, removes friction, or works - it'll earn my trust a lot faster than something that's technically brilliant but irrelevant. I hope ZenABM stays on this track.
Userpilot Surveys
Every marketer will tell you the same thing “We have enough data. We don’t have enough insights.” Especially at the end of the year, when we’re all going into “reporting mode” - we’re drowning in data and desperately trying to make sense of it, to plan our 2026 budgets.
AI should change that.
This is why I’m so proud to have been involved in creating Zena - LinkedIn Ads AI Analyst - that answers all your questions about your LinkedIn Ads performance, your ABM campaigns, your target companies’ engagements with your ads AND the impact of your campaigns on revenue and pipeline.
TL;DR - my husband has been working very hard on making it happen for almost a year, and I’ve been the harshest critic ;D I rarely like anything he does that doesn’t involve pasta - and I wouldn’t be sharing this launch with you if I didn’t think this is a game changer for reporting on ABM Campaign performance through LinkedIn ads. I’ve been feeling all the pain of doing this manually myself and this product is made of my tears (proverbially, of course :D )
How does it work? Zena combines data from 30+ LinkedIn ads API endpoints with data from your CRM, and processed data from ZenABM (that already combines all the above data sources into one single source of truth, and calculates account engagement scores, ABM stages etc.)
Here are the types of questions you can ask Zena about your LinkedIn data:
Ask Zena about your top performing ads, and ad formats - which had the highest number of clicks & CTR.
Ask Zena to get you a list of your most engaged companies in different timeframes by clicks, impressions etc. AND by inventory type (image, TLA, chat).
Ask Zena which of your ad campaigns are driving pipeline, and which are only wasting budget.
Ask Zena about the impact of your ABM campaigns on your funnel and TAM - how companies you’re targetting moved stages month over month, how much you’ve spent on them etc.
Ask Zena which of your ABM campaigns (and LinkedIn Campaigns) had the highest impact on revenue e.g. this vs. last month.
Ask Zena about your ICP’s engagements - which job titles engaged most with your campaigns - month by month.
Getting all these questions answered just by looking at LinkedIn Campaign’s Manager or my Hubspot dashboards would take me ages - now I can get them answered in seconds, with beautiful reports generated by Zena.
You can try Zenafor free - you get 10 chats with Zena in ZenABM’s free trial - perfect for your end of the year reporting!
Papermark
@emilia_korczynska1 I love this layer of insights which it brings!
Awesome work you doing with ZenABM
@emilia_korczynska1 @iuliia_sh thank you so much 💚
Surfer
@emilia_korczynska1 @mjackowski looks like a great product, congrats for the lanuch!
@emilia_korczynska1 @lucjan_suski thank you, boss. Humbly following in your big footsteps :D
Userpilot Surveys
@mjackowski @lucjan_suski aww thank you 🙏 sorry it's been such a nuts week I've just seen it :D
Congrats for launching!!! What is the min budget for LinkedIn ads that a company should be spending to benefit from the Zenabm approach and what is the time to value for most campaigns @emilia_korczynska1 ? Would love to understand the ICP a bit more so I can make some referrals
Don’t Panic by Lemon.io
Q: How will it perform if I don't have much data for my LinkedIn ads? Typically, we don't have big budgets, so we have fewer views/data to analyze. Does it work only on scale?
Userpilot Surveys
@lisadziuba it doesn't matter how much data you have, it reports on what you have :)
Hey @lisadziuba, yes! As long as the data is available via LinkedIn API, it will work. We've got plenty of users who are just getting started with their ad campaigns/ABM motion :)
Don’t Panic by Lemon.io
@mjackowski I appreciate the following up!
Congrats on the launch Folks!
Looks amazing. Does it integrate with HubSpot deals or only contacts?
@skajzer thanks, Sebastian! 💚 We work on the account level (so Company objects), and we (optionally) use Deals for attribution & analytics. Please give it a try!
Congrats team! QQ: @mjackowski Does Zena work with HubSpot custom fields?
@kelli_truelove yes, 💯! You can use any fields or a combination of fields to build your stages!
LinkedIn is my top suggested place to run ads in B2B. You have a lot of control and ways you can move your levers to drive outcomes. Zena is a tool I'm suggesting to clients who are trying to make the channel work harder.
@hal_zeitlin2 thank you, Hal 💚