Marketing automation

Marketing automation tools streamline lead capture, content and email campaigns, and app workflows for growth teams using AI, integrations, and no-code builders.

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Causo

Automation vs productivity in outbound - do we know what we want?

One of the more interesting things we have learned while building Causo is that people ask for automation, but what they really want is productivity. Those sound like the same thing but actually aren't.

Ask someone what they want from an AI sales tool and the answer is usually:

Just find the leads, write the emails and run the outreach for me.

But the moment the tool actually tries to do that, the questions start: where did this company come from; why does it match my ICP, is this person still working there; where did you find this information; can I change the email; has anything been sent yet?

21 comments•171 views

2mo ago

What marketing tools are people actually using?

From what I am seeing across communities, here is what the tool stack looks like right now.

The Core Stack

Email & Capture: Mailchimp for launch updates and email sequences . Carrd for quick, clean launch-specific landing pages . Pre-launch tools like LaunchBuddy and Prefundia to build a waitlist and gather early feedback before you even hit the Product Hunt button .

Social & Scheduling: Buffer or Hootsuite to keep a consistent presence across X, LinkedIn, and Threads without it taking over your entire day . Canva for generating graphics that do not look like you threw them together in five minutes .

21 comments•603 views

3mo ago

Subanana

What email automation tool are you using right now?

5 comments•19 views

2yr ago

Bitrise

No Code for Marketers – Here’s How It Can Be UsefulNo code tools for marketing + its benefits. Long-read I ve been working in the marketing space since 2012, leading a design & development startup and then SDK marketing for $54M in funding US company. Since that time I have used various tools to speed up my work. Today, while leading all the marketing for WeLoveNoCode (https://welovenocode.com/), a marketplace to hire no-code developers, I became very familiar with the no-code space, using no-code tools almost daily. While I knew about no code and used it before, especially in product development (https://www.producthunt.com/stor...), I never thought it could be powerful for marketing. So how can no-code tools boost our marketing performance? In marketing, we need to work fast and deliver results: users, traction, MoM growth, and constant testing of new marketing channels. Therefore, marketing functions should have cross-functional support from designers, front-end developers, back-end developers, and automation experts to move so fast. If that support is not there, marketing teams can use no-code tools (yes, marketing can learn those tools). With these tools, people with little or no programming skills can build products/apps/automation easily and quickly. The main benefits for the marketing team from using no-code are: Speed of releasing new marketing initiatives. At WeLoveNoCode, we have several Tilda temples for marketing pages, and the marketing team can easily edit, improve and launch them almost instantly. Ability to automate processes in marketing. Marketers can also take advantage of no-code by building integration between various systems, having robust reports and workflows. Ability to keep tracking of marketing activities and spending with no-code tools. We track all marketing OKRs, projects, initiatives, paid and content campaigns, all that in Airtable. Go-To-Market planning with having all activities in one Airtable/Coda makes everyone perfectly aligned. If you add integration to Slack with changes updates, you will have almost a smooth flow. Ability to organize marketing researches and knowledge base simple and fast. Tools like Coda, Notion, or Airtable are perfect for competitive research, database projects, and keeping all internal knowledge synchronized and organized. Simplicity of user research. With no code tools running simple surveys and analyzing them becomes super simple. Furthermore, tools like Typeform can be integrated everywhere in several clicks. Let's talk about several no-code tools for marketing, which marketing teams can start using right now: Tilda, Carrd, and Webflow can be used for creating high-converting landing pages to inform and guide customers. All of the tools have simple interfaces and a rich built-in UX. You can also create pages fast to test hypotheses from available templates done by your team or bought from the templates marketplaces. Typeform and Google Form can be used in creating questionnaires, UX research, feedback gathering systems, and all ways of getting customer data for further marketing segmentation. Zapier can be used to integrate two or more apps and automate workflows. For example, when you collect a new lead, it can be automatically synced to a CRM and sent a personalized message. Airtable can be used for campaign management, content, social media planner, product launches, lead management, and even hiring. Coda can be used for organizing information and learnings, which I can share with the community. Notion can be used as a knowledge database, kanban board, project briefs. Miro and Mural can be used to design user journeys, empathy maps, personas. Update, more tools to check: Siter.io TallyForm Sembly Personal I plan to make an ebook book on how marketers can use no code with step-by-step guides for every part of the marketing process. If that is something interesting for you, let me know in the comments.

84 comments•139 views

5yr ago

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