For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.

At the same time, we kept reading the same advice everywhere:
"founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.

Your SaaS email has 3 seconds. What kills it first?

I've rebuilt 22 SaaS product update emails using conversion architecture. The same structural break shows up every time.

At the beginning, we tried to define pricing early. Plans, tiers, limits: everything looked clear. But once we started getting real users, things changed. Feedback came in. Some features were used more than expected. Others not at all. Sometimes it felt like the first pricing we defined was just a "starting point", not the final one.

From your experience:

Did you change your pricing after launching?

And how important was the first pricing you defined for launch?

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People s motivations for wanting something of their own vary quite a lot.

So far, though, I ve most often heard these three answers:

• To make a lot of money.

• To work really hard until 30 so I can relax later in life.

• Time and location freedom.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.