Is changing your pricing a mistake… or just part of the process?
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At the beginning, we tried to define pricing early. Plans, tiers, limits: everything looked clear. But once we started getting real users, things changed. Feedback came in. Some features were used more than expected. Others not at all. Sometimes it felt like the first pricing we defined was just a "starting point", not the final one.
From your experience:
Did you change your pricing after launching?
And how important was the first pricing you defined for launch?
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Yes, I’ve changed pricing post-launch on almost every project. That first number matters most for positioning, it sets value perception. But treating it as a “starting point” is smart. Post-launch, even small tiered adjustments (bundle sizing, subscription anchoring) can lift AOV 20–40% and pay off in ROAS.
Happy to share the exact frameworks if you want to test it without a full redesign.
ProdShort
@oyekunle_gbenga Would be great to jump on a short call and talk through those frameworks.
We’ve been doing short founder calls and sharing insights from them with the community!! this could be very valuable for others too.
@oyekunle_gbenga What helps you stay confident that an increase in AOV is coming from real value and not just short term positioning
@oyekunle_gbenga How do you balance optimizing for revenue with keeping the product accessible for early users
@oyekunle_gbenga Do you think there is a point where too many iterations start to hurt clarity?
@oyekunle_gbenga Do you usually communicate these changes openly or let users discover them naturally
ProdShort
@saad_el_gueddari the first version feels more like a way to learn how users react, not to maximize revenue.
Did you personally change pricing after seeing user behavior?
minimalist phone: creating folders
It is a part of the process.
Many things can determine pricing (the most basic are costs). Even when you onboard new employees who bring new ideas and implement them to the product... that also influences the value of the product = price.
ProdShort
@busmark_w_nika Truue !! but how do you define your first pricing? Is it more a psychological number, or based on something specific?
minimalist phone: creating folders
@amraniyasser I need to cover costs first, + then I will check competitors. I would start somewhere like this :)
ProdShort
@busmark_w_nika covering costs is a safe starting point !!
minimalist phone: creating folders
@amraniyasser It is the basic point to be honest .)
For specialized, knowledge-based products the initial price is less a revenue decision than a positioning signal — and getting it wrong sends the wrong signal before a single user even evaluates the product.
I sell professional financial model templates on Eloquens (https://www.eloquens.com/channel/samir-asadov-cfa) — built from real deal experience in renewable energy project finance and validated through competition use. The first price was too low, and it quietly communicated "commodity spreadsheet" rather than "deal-tested professional infrastructure." The people it attracted were price-shopping, not value-seeking.
The pricing change that actually stuck came from a reframe: what is the cost of a wrong assumption in a financial model during a live transaction? For project finance, a bad debt structure or a missed reserve account mechanism can have real consequences on an eight-figure credit decision. Once that value frame was clear, the right price followed naturally — and it also filtered the audience to practitioners who understood what they were buying.
So yes, changing pricing after launch can absolutely be the right call. The first price is a hypothesis about your buyer. If the hypothesis is wrong — about who they are, what they value, what alternatives they're comparing you to — then changing it is just updating your model on new data. The mistake is treating the launch price as permanent rather than provisional.
@samir_asadov
Yeah, that’s a really solid point 👍
Pricing in this kind of niche, knowledge-heavy product is definitely more about positioning than just revenue. If you underprice it, you can easily attract the wrong audience and unintentionally signal lower value. Reframing it around real-world impact, like the risk of mistakes in high-stakes financial models, makes the value proposition much clearer. And yeah, treating the first price as a hypothesis rather than a fixed decision makes a lot of sense. I also have (https://mp3juice.yt/)
Pricing almost never survives first contact with real users, and I think that is actually fine.
We launched Flidget with a simple free tier and one paid plan. Within the first few weeks it was clear that the way we had segmented features made no sense based on how people were actually using the product. The limits we thought would matter did not, and the things we gave away for free turned out to be what people valued most.
What I have come to believe is that your first pricing is really just a hypothesis. You are guessing what people will pay before you have enough signal to know what they actually value. The only way to get that signal is to put something out there and watch what happens.
The more interesting question for me is not whether you should change pricing but when and how. Changing it too early before you have enough users feels reactive. Waiting too long means leaving money on the table or attracting the wrong customers.
Curious how you handled communicating the change to existing users. That part always feels harder than the pricing decision itself.
ProdShort
@vishal7017 We’re still figuring this out, but transparency feels like the only way to do it without frustrating early users.
Flavored Resume
Price changes are very normal. I don't think anyone gets it "right" the first time. It's an art and a science. I've seen it as a founder and working for large successful companies. There's not master secret to it.
You're testing to see does your price reflect the value. You could have a solid product but your price and bundling might undercut it (which can reflect low value) or your strategy might be broad market acquisition. However overcharge and you won't get customers which might lead you to believe it could be price OR if the product is any good.
ProdShort
@edward_g From your experience, did you see bigger pricing changes happen early in the product life… or later once the product had more users?
StreamAlive - Interactive PPT slides
We change our pricing and usage tiers all the time at @StreamAlive - Interactive PPT slides it's a critical part of figuring out the levers to grow your business. When you launch you are just guesssing at what's important to your users and how much they are willing to pay for you to solve your pain.
If you're not changing (or evaluating) your pricing at least quarterly, you could be leaving money on the table.
In terms of your existing users you just let them carry on with their existing plan or offer to switch them over to the new plan.
ProdShort
@peterclaridge I like the idea of letting existing users stay on their plan too, that feels fair and avoids frustration.
Did that quarterly review rhythm come naturally over time, or did you decide early to evaluate pricing regularly?