Felicia Singleton

Today we can all brag about our agents =)

Almost every product has them, everyone works with them, gives them names, and creates the specialists they need to work better and faster.

In RunEvr, we currently have two types of agents: those who help with the system and overall coordination, and those who work as creative artists.

Let me introduce some of our lovely ones!

Keeping an unengaged email list just to hold onto high subscriber counts almost killed our deliverability.

Inbox providers started marking our broadcasts as spam because thousands of people were completely ignoring them.

We finally set up a quarterly cleanup campaign and removed anyone who hadn't opened an email in half a year. Not only did our open rates double but our actual sales from regular updates saw a noticeable boost.

Have you ever done a massive email list purge, and did it help your domain reputation or hurt your reach?

In the early days everything was simple talk to users fix bugs and ship code fast.

Now that we're bigger every tiny change impacts support, tech maintenance and ten different opinions. Suddenly basic decisions take weeks to get through.

How do you stop growth from making your whole process slow and complicated?