Is automating customer support the ultimate solution?
Today I read in TechCrunch that Airbnb says a third of its customer support in the US and Canada is now handled by AI. Many CRM-focused platforms are following suit, automating support with their own “AI bots” – for example, Crisp, Chatbase, and others. From a business perspective, it makes perfect sense: lower costs, faster responses, and fewer lost customers. From a customer perspective: I...
Does faking MRR really help a business grow? [mini-case study example]
This is rooted in psychology. When you show that there is enormous interest in something, a crowd of people will flock and want to see it. I woke up this morning, and X was full of this message: "We launched 3h ago and hit $1M ARR just now." Some were confused, others claimed that it was a good marketing trick. Apparently, it was a false statement, but such marketing had almost 1M views....
How do you think OpenAI will offset its current losses? And will the AI bubble burst?
Yesterday, I came across a post saying that OpenAI projects a $14 billion loss in 2026. They’ve gone through several funding rounds, offer monthly subscriptions, and are now planning to integrate ads into search results (which means another revenue stream). Realistically, I don’t think this loss will be covered in the short term, and profitability might only come over a longer horizon (if at...
How much time do you spend on a product launch, and what items take the longest to prepare?
Today I received a question about proper launch preparation: “Nika, how long should this take us?” And I didn’t have a clear answer. Because I remember people who built a landing page five days before launch and made it into the top five. And I also know people who prepare strategically and build their community at least six months in advance. When I was preparing the relaunch of the iOS...
