I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
We've been analyzing demo funnels across B2B SaaS companies, and the pattern is consistent: the "Book a demo" button creates a 5 9 day gap between peak buyer intent and first product contact.
By the time the call happens, half the excitement is gone. No-show rates climb. Reps spend the first 15 minutes on basics the prospect would've preferred to explore alone. The fix isn't a better calendar tool. It's removing the wait entirely.
We built Naoma to replace that gap with an instant AI demo live, conversational, running in the browser 24/7. The prospect gets a real product walkthrough the moment they click. We route qualified leads straight to sales.
In early pilots, we're seeing 6 20% visitor-to-demo conversion, which for most inbound funnels is a meaningful jump from the default.
