Nela Davis

While building HireKey, we kept running into a difficult balance.

A tailored resume should make real experience easier to recognize. But a stronger-sounding bullet can quietly imply ownership or impact the person never claimed. And copying language from a job description can make a resume look relevant without making it more convincing.

We kept coming back to three questions:

1. Is this claim supported by the original resume?

2. Does the wording make the candidate s actual contribution clearer?

3. Would the candidate feel comfortable explaining it in an interview?

Imagine joining a first-round interview. There s no recruiter on the call. An AI asks the questions, records your answers, and evaluates your responses.

You open an AI assistant to help organize your thoughts.

I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).

BUT