Jackson Kim

Jackson Kim

Cognitive Science @ Uni of California

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Onis Ortuno

6mo ago

Curious: biggest gaps you’ve felt in launch marketing (video/creative side)?

Hi all,

I m a commercial videographer who s been geeking out over SaaS and new tech for a while now. I m starting to explore how my background in video might fit into the SaaS world, and I d love to learn from people here who ve actually been through launches.

From what I ve seen so far, two common struggles seem to pop up:

Explaining the product clearly: A lot of SaaS landing pages or demos end up heavy on text but don t actually show how the product works in a way a new user gets it.

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