If you use AI dev tools daily, you ve probably felt this:

You start a new session and immediately have to re-explain:

• what the project is

• what you already tried

• why certain decisions exist

• what not to repeat

Not because the AI is bad.
Because the workflow forgets.

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We re getting ready for our second Product Hunt launch on Jan 31, and a post by @busmark_w_nika got me thinking.

What to do (that we didn't do the first time):

• Plan your launch. What does it mean?

  • Write down everything you need to do before you launch.

  • Cleaning your copy

  • Your product images

  • Your product video (demo under 60 seconds if you can)

  • For our first launch, we didn't do anything. Even though we got 2nd Product of the Day, I would not recommend others to leave it to their luck. Plan and maximize your chances of success.

• Keep it simple, stupid.

  • Don't overcomplicate your page with lots of marketing language.

  • Simplicity, clean product screenshots, and clear language.

  • I think this is the single most important thing to take into account when launching, and why we probably did so well on our first launch.

    • Ask yourself: Does the tagline make sense? Will others understand what the product does and what it is in under 10 seconds?

    • For us at @Pretty Prompt: Grammarly for prompting. (Grammarly = it is an extension.) Improve prompts in one click. (super clear what it does).

    • You can straight away visualise how you might use the product and what it will do for you.

• Focus on your strengths.

  • Don't give everything you got in one go.

  • Earn the right for people to read and scroll down. Read and scroll down.

  • Save some stuff for your pinned post.

  • People have a short attention span.

  • Hook people on your most important feature, showcase it front and centre, don't give me everything together cos I'll forget, and also I'll get lost.

  • For us at @Pretty Prompt: Improve your prompts in one click. Works inside ChatGPT, Gemini, Claude, Perplexity, Lovable, and more.

  • Even though you have about 10 other features on Pretty Prompt, we don't talk about them right in the beginning; we just feature that one "killer feature" and let users dive deeper afterwards.

• Product assets = show, don't tell.

  • Your images and video should be about your product.

  • Don't make it marketing-heavy. Make it product-heavy.

  • Show me what the product does, don't tell me about it.

  • For us: 60-second demo video actually using the tool. Screenshots of the top features (Improve - Refine - Save - History). Not fancy Figma designs, I mean screenshots of the actual product.

  • If you get big like Notion, Cursor, Claude, etc. you may also be able to add a more human video of you talking about the product, or new functionality, your story, etc. But for the majority, just show your product, and let the product win.

• Learn from others.

  • Though no two products or launches are the same, you can learn from others and pick the best things that fit your own product.

  • Checkout this post by @fmerian on "The Cursor Way to Launch". Great tips.

• Warm up the Audience.

  • Don't just rely on your followers.

  • Use as many channels as possible to maximise the reach and get people excited about your launch, even before you launch.

  • If you do this step well, the launch is just 50% of the job, and you're already a step ahead of most.

  • For us: I did a community post, Substack one, LinkedIn one, Slack one. We'll be recording a founder video too. I want it to be as human as possible; people buy into people.

1. Need an AI Jarvis that turns chaotic voice/text updates into automatically structured tasks, projects, and dashboards for managing all of life and work.

2. Hours of manual searching for parts for Chinese cars. Need an AI agent that understands queries from photos or text and finds the part.

3. Online clothes shopping is a lottery. There's no accessible technology to see how an item will fit your body, especially in small stores. It's a pain for the buyer and a loss for the seller.

4. A musician from Lebanon cannot sell his music: streaming pays pennies, and Bandcamp doesn't accept payments in his country. Needs a fair radio-platform with direct sales.

5. VPN users have nowhere to find out if a service will work reliably on their network there is no up-to-date rating based on real-time quality monitoring.

6. It's impossible to order truly fresh farm vegetables and bread through delivery aggregators product quality is low, and you have to go to the market yourself.

There s one thing we re really good at as builders:
we constantly try to improve our work and our product every single day. But an honest question I often ask myself is: do we put the same effort into updating ourselves?

At Murror, we re a small team of around five people.
For me, it s important not only to improve the product, but to continuously update my mindset, skills, and learnings and share them openly with the team.

I try to communicate everything I learn, ask questions, and clarify problems as much as possible, so the product we re building becomes better, clearer, and more convincing for our users.

To do that, I try to practice a few things consistently:

I spend most of my time on these two things:
1) observing products on the main page and upvoting/commenting on them

2) talking with people within comments under my forums

The second one is the one where I notice some things that I lack and see possible improvements, namely: