For as long as software has existed, the user has been a person. Someone sitting at a desk, poking at a phone, or calling an API. That assumption was so obvious it was never really a design principle, it was just common sense. Every decision about hierarchy, color, button placement, and error messaging was downstream of a single fact: a human being is going to see this.
Yesterday, I came across a post saying that OpenAI projects a $14 billion loss in 2026. They ve gone through several funding rounds, offer monthly subscriptions, and are now planning to integrate ads into search results (which means another revenue stream).
Realistically, I don t think this loss will be covered in the short term, and profitability might only come over a longer horizon (if at all).
I ve been spending a lot of time thinking about how people actually work with prompts while building a tool in this space, and I realized I have way more questions than answers.
