Misti Hassig

About

With over 15 years exploring how brand, behavior, and strategy come together, I help companies cut through the noise and build marketing that doesn’t just attract—it moves. My experience spans SaaS, and B2B environments, shaping go-to-market strategies, rebranding global portfolios, launching new products, and leading multilingual campaigns. I’ve built marketing engines that scale and teams that thrive. Helped scale from an early-stage startup to a high-growth market leader by aligning brand, content, and demand generation with business goals, leading co-branded initiatives and go-to-market campaigns for franchise and association networks, including partners tied to Amazon.