This is rooted in psychology.

When you show that there is enormous interest in something, a crowd of people will flock and want to see it.

I woke up this morning, and X was full of this message:

Spend enough time around driven builders, and your standards rise. You want to ship faster. Do more. Stay ahead.

That part is powerful.

But here s what I ve been noticing about myself:

I treat growth as urgent.
I treat health as optional.
Deadlines feel fixed.
Sleep feels flexible.
Momentum feels critical.
Recovery feels negotiable.