About

I'm a nerd who turns knowledge into strange, yet wonderful concoctions of innovation through experimentation. I thoroughly enjoy all things Optimisation - from analytics through to psychology - understanding people are the ultimate problem-solving exercise. Right now, I'm working on improving my analytics skills by completing Adobe Analytics tutorials, as well as a NanoDegree in Predictive Analytics for Business at Udacity. Skills: Statistics, Analytics, Experimentation Design, Psychology principles

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Forums

Should brands measure AI visibility separately across platforms?

A brand might appear regularly in ChatGPT recommendations while showing up less frequently in Gemini, Perplexity, or Google AI Mode.

Each platform uses its own retrieval systems, available sources, and methods for generating answers. As a result, the same question can produce different brand recommendations depending on where someone asks it.

What I Learned From the Customer Who Never Complained

I had a customer who never complained. Used the product daily for two years. Never opened a ticket, never sent feedback, never asked for anything.

Then they cancelled. No warning. No explanation I could see. I emailed them asking why, mostly out of pride, and they told me something I still think about.

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10d ago

The bug that only appeared when someone else used it

I tested my vibecoded project for two days before showing it to anyone. Clicked everything, tried every button, felt confident.

The first person who used it broke it in four minutes.

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