Being consistent with content is harder than building features. Here me out. Shipping a feature feels productive. There s momentum. There s code. There s progress you can measure.
Content? You show up. You write. You post. And most days, nothing happens.
No clear feedback loop. No passing test case. No deploy notification saying success. Just impressions. Maybe.
Building product rewards logic. Content rewards patience.
I want to be upfront about something before I share what we built.
We've been building AI Context Flow - inline context injection via a browser extension that takes your personal context into AI tools as you use them. It's been working well, but it always had a ceiling.
Inline injection can only go so far. There are corner cases where you need deeper context. And the extension is browser-only. What about desktop apps, CLI tools, local models, mobile? You shouldn't have to keep re-explaining yourself to every AI in every environment.
At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.
A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.