Sofia Marin

Sofia Marin

Creator Economy | Platforms

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Forums

Nika

2d ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

How critical is response speed for real time usage of a travel guide?

Hi Everyone! Our app is designed to be used at site and I always felt that response speed is critical for seamless app use

It appeared to be a compromise. This specially relates to audio and TTS we use. We can use very naturally sounding TTS models, but they may take about 1 minute to respond. Or we can use something which responds in 5 seconds but quality will be lower. How much do you think a user can wait for response before she shuts down the app as it takes too long?

How to reduce smartphone usage and become more productive at work? [Tips outside of our app.]

The greatest invention of our time the smartphone has also become one of the biggest consumers of our energy and attention.

Being focused is now an art.

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