Tony TAN

In 1972, five people left IBM to start SAP and the word "ERP" didn't exist for another 18 years. I think AI work tools are at the same stage: lots of products, no shared abstraction yet.

My bet on the missing piece: "conservation of responsibility" every agent action should trace back to a human who authorized it, with an auditable record. Until that exists, AI at work stays stuck in pilots.

I recently saw a reel where a girl was recording a Skill with Claude to find newly posted real-estate apartments every day.

She had specific filters - location, price, etc. and Claude would go through the new listings, find the ones that matched, collect all the relevant information, and create a spreadsheet with the results every day.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...