... more universal than Spanish TV. Here's what went wrong, as far as anyone can tell from public reporting: 1. The trigger was visible before they acted. The cancellation appears to have been a reactive move to a competitor (Atresmedia) signing a high-profile presenter. That competitive signal didn't appear out of nowhere it was detectable. But there was no comms plan ready when the decision came. Reaction without preparation is how you hand the narrative to journalists

... hours we are launching Pressdeck - a press website builder - on Product hunt! All of us have faced the challenges of promoting our products. Today, you need to get seen by journalists, reviewed by influences, show up on front page of Google, and be recommended by AI chatbots. What if there was a platform that could help you succeed at every step? So, I built Pressdeck - an online press kit website platform that not only helps journalists

... dance either, it's just life. The shame is that some brilliant products seem to get abstracted behind jargon and bad comms. I started my career in tech PR when you had to call busy tech journalists and pitch your story - you learn fast how to be clear and succinct, or risk getting $hitposted on Twitter (true story, the Guardian tech correspondent once called my pitch the 'straw that broke the camels back' online...). Well, I learned the hard ... ... framing shift depending on who I m talking to, and why they might care. Pitch With Context Once you know who they are, add some relevance. Yep, that means doing a bit more homework. If I m pitching a journalist

... Ever wanted to peek behind your competitors ad strategies? Now you can with full transparency. I just launched a free n8n workflow that pulls ad creatives straight from Google s Ads Transparency Center, powered by SerpApi. n8n Template link This workflow does the boring stuff for you: Fetches ads by domain (like nike.com or apple.com ) Filters by region Categorizes creatives into text, image, and video Exports clean CSVs for instant analysis All you need to do is hit Test workflow ... ... Marketing analysts doing competitive research Ad intel teams tracking brand activity Marketers hunting for creative inspiration Journalists

... hope to see you there.) Some attendees even asked if Athena was a client of mine. Nope.* This was just me geeking out on the puzzle of storytelling the way a narrative gets pieced together, why a journalist pauses, and how founders can learn from it. Because the better you understand the anatomy of a story, the better you can tell your own. So let me walk you through how I think Athena landed in WSJ. The hope is that ... ... your routine: Read the outlets read by your target audience, and pay attention to what s being covered (and what s not). Follow relevant reporters on X and other social platforms. Set up Google News alerts on your competitors

... freelancer for $5/hour to turn my pencil sketch into a 3D model, then turned that into an animated video showing off the features. 2. Get media attention I wrote a press release and spent a month emailing every journalist who d ever written about electric bikes. We ended up featured on two German tech sites I d never heard of each drove ~ 200k+ in sales in just a few days. Journalists

... create professional maps that reflect their data and creativity within one platform. React powers the whole app client side with google's firebase taking care of most, if not all of quikplots business logic. Reading first hand accounts from journalists, I found a minor moat that hinders their reporting, where the ability to edit maps where news occurred, happened "reliably" on desktop. Must have been a divine revelation when I decided to fix that by revamping quikplots to dynamically route ... ... Trojan horse, where I had to figure out ways a user can move and pan a map without triggering native mobile window events. Current testing seems to be working on both IOS and Android. Now, before a journalist

... create professional maps that reflect their data and creativity within one platform. React powers the whole app client side with google's firebase taking care of most, if not all of quikplots business logic. Reading first hand accounts from journalists, I found a minor moat that hinders their reporting, where the ability to edit maps where news occurred, happened "reliably" on desktop. Must have been a divine revelation when I decided to fix that by revamping quikplots to dynamically route ... ... Trojan horse, where I had to figure out ways a user can move and pan a map without triggering native mobile window events. Current testing seems to be working on both IOS and Android. Now, before a journalist

... media, both old and new. Founders need a direct line to their audience. That s your go direct strategy: creating blogs, videos, podcasts, webinars, events, Discords, social posts content that speaks straight to your customers. But the media from journalists to influencers and content creators are wildly important. They help expand your reach, offer third-party validation, and shape the answers LLMs surface about your company. Muck Rack s new AI report found that 27% of links cited ... ... come from journalistic

... video calls, but there was a niche of people who used Skype to make cheap international calls to mobile and landline numbers. That was a golden opportunity major playing leaving the market, and its users scrambling for an alternative. That s how I made Yadaphone. I took one feature of Skype I used myself making cheap overseas calls, and created a website that allowed people to do it. Launch I built an MVP in a weekend. The design was minimalist ... ... just don t get banned for promotion) Twitter/X. One of my tweets was reposted by Pieter Levels. It got 200k views, a ton of publicity and sales. I still post to Twitter every day. Great marketing channel Collaborations with journalists

... everybody! I'm Dmitry Titov. PR and IT journalist. I started my career as a journalist