What's your biggest bottleneck running paid ads as a solo founder or small team?

We've been talking to a lot of founders and lean marketing teams while building ad-vertly.ai, and the same bottlenecks keep coming up.

Before I share what we're hearing, I want to know what's true for you.

When it comes to running paid ads (Google, Meta, or elsewhere), what's the thing that slows you down the most?

Is it:

- Creating enough ad creative variations to test

- Writing copy that actually converts

- Figuring out what's working and what isn't

- Managing campaigns across platforms without a dedicated person

- All of the above (the most honest answer)

We built ad-vertly because we kept seeing the same pattern: the founders who understand their product and customer best are often locked out of paid advertising not because they lack budget, but because the ops overhead is too high for one person.

Would love to hear what the actual friction points are in this community. What has made you give up on paid ads, or what keeps you from scaling them?