Wow, that is a complicated implementation. For the user - such a small play button, but also for the devver. More JavaScript 🤔
Just make it an animated gif (with Google Motion Stills e.g.) and you are done.
Also, I tried to implement it on my site, hipsterpixel.co, and sadly it beach balled Safari and crashed the Chrome tab... Maybe not fully ready? I'll open a Radar.
Activating them is kind of confusing, especially if the photo itself doesn't have an easily distinguishable flow. I'd rather have it be on every roll over or a press on the photo than just rolling over the live button(?).
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Thank's Apple for opening the SDK and the ability to embed LIVE photos on the website. Very flashbacks.
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