@aazar_ali_shad Hey Aazar. Good q. Our first port of call was to create what our customers wanted, which was an easy way to capture the customer love they created with Bonjoro video messages.
The next step for us is stitching the products together more deeply. For example, giving you templates and automations to ask your best customers for testimonials in the most personal way possible. This is what we are doing internally right now, but it's not built into the product yet. The flow we have is, Trigger -> CSAT survey 4 or 5 score, Action -> send them a video message requesting testimonial = way better experience and results than a simple email automation.
Giving away our future roadmap, we want Bonjoro to be a platform for building customer loyalty and advocacy. This means creating engagement, but also tracking who your best customers are, and leveraging that knowledge with the right tools and tactics. We built testimonials as a way to book-end this vision, and we will now fill in the gaps with other tools to help you create delighted customers.
We've been using the Testimonial feature in Bonjoro for a couple of months, and we love it! It's definitely an easier way to ask for testimonials, great to have them on one place, and the text replies are easy to curate. The one ask I have is the ability to "produce" the multi-question video testimonials into one video inside the platform, rather than having to download them and then produce in a video editing tool.
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I love the surprise I give people when they get one of my Bonjoro videos. Can't wait to dive into their next offering!
@paco_vermeulen2 Hi Paco. I love what Damon is doing over there, but our focus is on bringing together multiple tools for customer engagement + loyalty into one single platform. Video testimonials was a natural progression for us from our relationship building video messaging tool, and was always highly requested by our customers. Once we started building we definitely came across other tools doing this, and it became impossible to avoid some overlap.
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Very cool! Is this something that I could add into the customer onboarding automatically?
@rezzz Hey Jason! Yes you can. Once you've created your testimonial request link, just add that link to any email automation you have going.
I'll share what we're doing here. We have it connected to a CSAT (customer satisfaction) survey, so whenever anyone scores us 4 or 5, we send a testimonial request. Works really well!
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This so cool. An obvious niche now that you’ve made this! Is there a particular business type you have created this for? Eg e-commerce? SaaS? Anything else? Thanks
@alex_stedman Hey Alex. Our niche for the past few years since launching our video messaging tool has been SaaS, online education, and eCommerce. But lately we're seeing more services biz too (e.g. financial services, legal, etc. who are moving more online, post pandemic). We're really building around online businesses that can't connect face to face as much, and need tools like ours to help them build customer relationships in a meaningful way at scale.
I still need to give it a try but looks super useful. We were collecting testimonials from various channels in a spreadsheet. Not very efficient. This seem like a way better solution 👍 is there some sort of tracking integrated that allows you to see where the majority of testimonials come from?
@agatakristo Yeh I had a spreadsheet too. Worked OK short-term, but it gathered so much dust after a while! Re tracking - that's interesting. No, we don't have that yet, and has not come up from our beta phase, but I can see how that would be useful. How do you envisage that working, and what value would that add for you?
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