How do you actually trust AI for market research?
Hi builders, I’m Bill.
I have a question for everyone here: How much do you actually trust AI to validate your business ideas?
To be honest, I rarely use AI for serious business decisions anymore.
We’ve all tried pitching an idea to a standard AI. It sounds brilliant at first, but then you realize it’s mostly hallucinations and surface-level advice. I’m tired of fake market numbers and generic guesses. It feels more like "AI fantasy" than "Market truth."
I’ve been thinking a lot lately, if we want to move past these hallucinations, shouldn't AI be strictly anchored to the real world? For example:
Hard Metrics: Pulling actual competitor signals—unique users, traffic, and revenue.
Voice of Customer: Analyzing authentic user reviews to find where competitors are failing.
Real-world Pain Points: Scraping Reddit and X to see what people are actually struggling with.
But even with these ideas, I still find myself hesitant to rely on AI for the "Big Picture."
So, I really want to hear from you:
How are you fighting AI hallucinations in your research workflow?
Do you actually use AI for market validation, or do you still stick to manual research?
I’d love to get your honest thoughts. How are you all navigating this? Let’s talk! 🙌
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