Doris
Turn conversations into insight; surfaced when you need them
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Hayden Munt

Doris - Turn conversations into insight; surfaced when you need them

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In order to bridge the inconsistency gap across GTM teams, we're creating the intelligence layer for your customer lifecycle. Conversation summaries aren't good enough; we turn real conversations into insights and deliver them to the relevant stakeholders when they need them. Initial clients have increased conversion rates by 27% and ramped reps 3x quicker.

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Hayden Munt
Maker
📌

Hello Product Hunt! Thanks for checking out Doris 👋

👥 Who we are
I’m Hayden, co-founder of Doris Labs. After 10 years in tech (including Vertice, the UK’s fastest-growing startup) I’ve seen the same pattern over and over: a handful of top reps drive most of the revenue. My co-founder Frazer, previously leading AI product at PatSnap (a B2B unicorn), saw the same thing. So, we built Doris Labs to close that performance gap.

🚀 What Doris does
Doris analyzes your team’s customer conversations (email, meetings, calls) and surfaces the insights reps need exactly when they need them. Think objection handling, value drivers, competitor mentions, customer context-right at their fingertips.

We use those insights to:

Make sure every stakeholder walks into that client meeting prepared

Automate call admin (CRM updates, follow-ups, task generation)

Create repeatable, data-driven playbooks for the whole GTM team

💡 How teams use Doris today

Meeting prep: One client pulls up Doris before every call to instantly see past objections, pain points, competitor mentions, and personal hooks for each attendee.

Faster onboarding: Another uses Doris playbooks, built from real conversation insights + internal PMM content, to ramp new reps 3× faster.

Coaching that works: Doris maps each insight (e.g., an objection) to the rep’s response and the customer sentiment that followed. That means you see what actually resolves issues and what doesn’t.

⏳ Why now?
Most teams already have call summaries… but no one reads them. Leaders told us repeatedly that insights are trapped in recordings, notes and emails. Doris turns that into actionable guidance at the exact moment it matters.

🚧 What’s next
We just launched Ask Doris, which lets you explore trends across your customer base in seconds. Next up: an expanded insights module covering competitor shifts, upsell opportunities, and more.

🔥 We’d love your feedback

Do you see performance inconsistency across your GTM team?

Would automated, insight-based training help you scale?

Are your reps spending too much time on admin between calls?

Thanks for checking us out. We’re excited to be here! 🙌

Frazer Kearl
Maker

We’re building the intelligence layer for the next generation of GTM teams!


Doris turns real customer conversations into:
• market intelligence
• competitive insight
• positioning feedback
• and organisational learning

Hayden Munt
Maker

If you like what you've seen, you can sign up for our free two week trial! Click "Get Started" on our website here https://dorislabs.com/ (you can cancel anytime, but hopefully you love it!).

Henry Drake
Love this! Also usable for qualitative research?
Hayden Munt
Maker

@henry_drake Thanks! Absolutely. We have the ability to search across all your customer conversations and insights (email, meetings, calls) through an open text function and create the research needed; whether thats for win/loss, customer trends, opportunities for development etc- we also have an out of the box SWOT analysis feature that does this automatically for you!

Simon Thompson

This looks like an extremely useful tool! How deep do the customer insights go and how are they used in practice?

Hayden Munt
Maker

@simon_thompson6 Thanks Simon - The insights initially get pulled from your emails and meetings. We then look to understand the insight deeper ie has the objection been resolved or not. We then surface these insights automatically in our meeting prep for the different stakeholders, SWOT analysis and playbooks or you can free search them at any time!

Chilarai M

Great. Congrats on the launch!

Hayden Munt
Maker

@chilarai Thanks so much for the support! Glad you like it :)

Eben Becerra
What’s the difference between this and a rep using a summary?
Hayden Munt
Maker
@eben_becerra good question! We think summaries are really hard to keep track of and digest, and don’t give you the info when you need it. So surfacing insights when walking into a meeting for example is a way better method of understanding the context!
Grace Thompson

Wow- this looks great. What’s the difference between this and a rep using a summary?

Hayden Munt
Maker
@grace_thompson4 thanks Grace, we think a summary only gets you so far and rarely do you go back and read those summaries! So surfacing the insights when you need them is so important otherwise they’re missed
Harry E-W

Meeting prep is a big pain point for me - easily 30 mins of my day. Excited to see Doris coming into the space.

Hayden Munt
Maker
@harrye_w thanks Harry! We hear this a lot about the meeting prep taking too much unnecessary time!
Anastasia Romanova

Can product teams also use this to spot emerging feature requests or roadmap opportunities from customer conversations?

Hayden Munt
Maker
@anastasia_romanova8 great question! Yes they can- our SWOT analysis shows what your customers are asking for, automatically captured from conversations. We actually used it for a recent feature where customers were asking for a sentiment trend line across each client journey!
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