Canvas by Facebook - A new space for big ideas on Facebook

I am curious how much, or little, it will be tied to the larger Facebook network. They have had problems walking that line before.

I feel like some of the canvas experiences might be a bit jarring going from news feed to ad.

I can't find a reference in the developer docs right now, but aren't they reusing a product name for their Canvas apps?

Really excited for this! One thing I really like from this is the freedom in layout and interaction that Canvas enables. At a glance, it indeed reminds people of Snapchat Discover. I feel that Snapchat Discover was the first platform that truly capture and brought this type of interaction with brands mainstream. As a result, we see Twitter Mention and now this. I think this kind of vertical - interactive - story telling format will be adopted even further across even more platforms. With that in mind, I think we will no longer root this kind of interaction back to Snapchat Discover.

I don't understand the comparisons to Discover. Discover is a consumer-facing experience...this is a publisher-facing tool for making consumer-facing experiences. I like seeing Canvas, because I've been curious about the CMS that Publishers use to make stories on Discover.

Some of these ads look pretty cool. I'm actually looking forward to seeing these in my feed

Cool