Fedele for Business - Loyalty - Loyalty program for your business. Setup in 3 minutes.
by•
Fedele lets any small business create a digital loyalty program in minutes — no hardware, no POS, no coding.
Just download the "Fedele for business" app, set your rewards, and start scanning. Your customers will receive a personal barcode in the "Fedele" app. You scan it on every visit to award points.
Most loyalty tools are built for chains. Fedele is built for the independent coffee shop, the neighborhood pizzeria, the local barber.
One smartphone is all you need. Free to start.
Replies
Wordwand
My barista had a shoebox full of blank punch cards behind the counter. I'd lost mine three times. He had no clue I was coming in every morning. We were both losing.
That's the problem: small businesses have zero visibility on who their loyal customers actually are. Paper cards don't work. Enterprise loyalty software is overkill and expensive.
So, we built Fedele:
- The business owner downloads the Fedele for Business app, creates a loyalty program and set rewards
- Customers get a barcode in the Fedele app
- You scan it on every visit to award points
- They redeem rewards from their phone
- Works with just a smartphone, no hardware
If you know a local shop still using paper cards — send them this link. You'd be doing them a real favor. (It's free to start)
Hey, Matteo here - I'm the technical co-founder behind Fedele. I built the entire app from scratch so I want to share a bit about what's under the hood and why we made certain choices.
When Diego first came to me with this idea, my instinct as a developer was to overcomplicate it - integrations with POS systems, NFC readers,complex dashboards.
Then we actually sat down with shop owners and realized: most of them barely have time to check their phone between customers.
That changed everything.
So I stripped it down to the simplest possible flow: open the app, scan a barcode, done. The shop owner doesn't need to learn anything new.
No hardware to buy, no software to configure, no IT person to call. If you can scan a barcode, you can run a loyalty program.
The hardest technical challenge was actually making it feel instant - a shop owner scanning 10 customers during a morning rush can't afford even a one-second delay. That's where I spent most of my time: making sure the scan-to-points flow feels as fast as tapping a paper card.
We're a small team - just me and Diego - so every feature in the app exists because a real shop owner asked for it, not because we thought it would look good on a feature list.
Would love feedback from anyone who tries it, especially on the scanning experience. That's the part I care about most.
Love the focus on independent shops over chains. We're building in a similar space, AI tools for small businesses. How are you approaching onboarding for non-tech owners? That's been our biggest challenge.
Wordwand
thanks@cuygun Onboarding for non-tech owners is something we obsess over. Our approach: remove every possible friction point. There's no hardware to buy or set up... the shop owner just needs their phone. They create their loyalty program in a few taps, get a barcode, and start scanning customers right away. No POS integration, no training needed. We found that the simpler the first experience, the more likely they are to stick with it. What kind of AI tools are you building? Would love to check it out.
@diegodau, Nice, the "no hardware, just a phone" approach is smart, that's exactly the kind of friction removal that works for small business owners.
We're building TalkBuildr, AI-powered chatbots for small businesses. Similar onboarding challenge on our end, owners want results fast but don't want to deal with setup complexity. We've been leaning into guided flows that get a working chatbot live in minutes rather than asking them to configure everything upfront.
Love how lean this is. No POS, no printer, no developer needed. Just phone-to-phone.
Does it support different reward structures? Like "spend X get Y" vs. "every 10 visits get a free one"? That would make or break it for a few shop owners I know.
Wordwand
@markusproduct Thanks Markus, that's exactly the philosophy - keep it as lean as possible. Right now Fedele works with a points-based system where the shop owner decides how many points each visit or purchase is worth, and sets rewards at different point thresholds. So you can absolutely set up something like "collect 100 points, get a free coffee" or "spend enough to earn 500 points, get 20% off". The shop owner has full control over the reward structure. If there's a specific setup those shop owners you know would need, I'd love to hear about it - we're actively shaping the product based on real use cases like this.
Congratulations on the launch! Small business owners truly need this. I will share it with my local coffee shop. I have a question: how does it work on the customer side?
Wordwand
@agathe_bruyninckx Thanks Agathe, and really appreciate you sharing it with your coffee shop! On the customer side it's very simple: the customer downloads the Fedele app, and when they visit the shop, the owner scans their barcode to give them points. The customer can check their points balance and available rewards directly from the app, and redeem them on their next visit.