Free workshops to help SaaS marketers be more effective
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Hiten Shah

Forget The Funnel Memberships - Where SaaS leaders create scalable, customer-led growth

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Forget the Funnel Memberships give SaaS growth leaders a straightforward, supportive, and proven process to find customer insights — and turn those insights into scalable, revenue-generating outcomes.

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Kevin McGrath
I bought the Pro Membership and have been working through the Customer Led Growth Program for a few weeks now. Would highly recommend it to any founders who aren't from a marketing background - really detailed lessons and videos.
Georgiana Laudi
Maker
@mrkevmcg Ack thank you so much for being among our earliest members Kevin! So glad you're finding it valuable
Claire Suellentrop
Maker
@mrkevmcg Thanks so much, Kevin! I'm suuuper eager to see what you learn from your target audience using the program material. Big things on the horizon for Beacon 🤗
Eugen Knippel | Future Overnight Success
I remember that I took part in the very first webinars and it was so interesting and inspiring. Actually, I am a bit proud that I followed both of you on your way here and wish you a ton of success! GO GO GO!
Georgiana Laudi
Maker
Aw thank you @eugilicious!! means a ton!
Claire Suellentrop
Maker
@eugilicious Thanks for being part of FTF from the very beginning 🤗 You rock!!
Kamil Ali Rextin
It’s been awesome watching FTF start out and become an incredible resource for marketers and founders alike and it’s amazing to see it evolve and become a full fledged community and learning platform. Claire and Gia are both one of the best marketers and amazing humans I’ve known and so proud to be a small part of this community they’ve built. Highly recommend the program to polish your skills or learn the ropes. There’s a lot of guru and marketing bros and bad advice out there when it comes to marketing because everyone thinks they can do it and everyone wants to look smart and sound smart for the sake of internet fame. Few have been there done that and know how to create frameworks and share that with others. FTF is THAT place where you get no bullshit great advice and learnings without the chest thumping. Do yourself a favour and signup 🤘🏾
Georgiana Laudi
Maker
WOW @kamilrextin thank you!! You've played a big role! Thanks so much for being part of the ride so far 🙌
Claire Suellentrop
Maker
@kamilrextin HUGS. Thank *you* for sharing your own wisdom (with zero chest-thumping 😂) on FTF! 💖
Corey Haines
FTF was one of the key reasons I was able to accelerate my career and acquire the knowledge to take on new roles and responsibilities. Gia and Claire have created a must-have resource for the SaaS community!
Claire Suellentrop
Maker
@corey_haines It's been incredible watching your career take off over these past few years, Corey! So humbling to know FTF helped along the way. 💛🚀
Georgiana Laudi
Maker
@corey_haines and it landed you on our homepage 😂 thanks so much for being a part of it!
Tara Hunt
As a longtime content marketer and more recent SaaS-entrepreneur, I was more than a little lost on what to focus on for Phlywheel. THANK GOD FOR Forget The Funnel and these new memberships! @clairesuellen and @ggiiaa have created all sorts of clarity for us and helped us get back on track! If you're a Saas-entrepreneur (or even THINKING of it), JOIN THIS COMMUNITY!
Claire Suellentrop
Maker
@missrogue We are SO honored to have you and your team as some of our first Pro members! 💖 🙌
Georgiana Laudi
Maker
@missrogue so happy to have you along for the ride, Tara! can't wait to help Phlywheel grow!
Nicholas Thiede
I follow Claire and Gia for over 2 years now and it's been my most valuable source of insights on our SaaS business. Having worked with both as consultants for my business as well, they were invaluable for our customer-led realignment.
Georgiana Laudi
Maker
Ah thank you so much @nicholas_thiede! We've loved working with you and your team 🙌
Claire Suellentrop
Maker
@nicholas_thiede such an honor getting to work with you! 🙏
Jenn Vogel
I have been following Gia and Claire for several years and was lucky enough to work one on one with Gia last year. This is a badass duo with some incredible combine wisdom and experience. I’m so excited to dig into their membership! Every SaaS marketer should have one.
Georgiana Laudi
Maker
@jenn_vogel wow thank you, Jenn! That means a ton coming from you 🙏
Claire Suellentrop
Maker
@jenn_vogel Thank you SO much, Jenn!
Aazar Ali Shad
I'm a big fan of Gia and Claire. They've added so much value for free. I can't wait to be the member soon.
Georgiana Laudi
Maker
Claire Suellentrop
Maker
@aazar_ali_shad Thanks so much, Aazar!
Ramli John
There are marketers out there who you know are full of sh*t... @ggiiaa and @clairesuellen are not one of them. They are legit and know marketing inside and out. But, don't take my word for it. Just watch 10 min of one of their live Q&A and you'll find yourself jotting notes and nodding your head along – https://www.forgetthefunnel.com/... Thanks, Claire and Gia! In terms of a question, where do you see FTF Memberships going? What do you have in store for it in the next year?
Claire Suellentrop
Maker
@ramlijohn You're awesome and you KNOW this goes both ways. 🤗 Re: where we see FTF Memberships going, fantastic question. Unsurprisingly, we're 'drinking our own champagne' and leaning *heavily* on what we learn from our current Free and Pro members to inform how memberships evolve. At this stage, we're meeting for a 1:1 call with EVERY person who joins the Pro membership -- and those have been eye-opening. Our vision is to create a more tailored, relevant experience for members based on their role -- so whether you're a SaaS founder, a marketer, a consultant, or a product leader, you're getting content and support that are relevant to your unique situation and challenges. We'd also like to layer on more avenues to help our members succeed in their roles, *in addition* to the private community and Customer-Led Growth program material. This is very TBD right now because it needs to be informed by our members themselves, and how they define what's valuable -- but could look like 1:1 or small-group mentorship, or facilitating connections between SaaS founders <> consultants and marketers for hire, or...well, we have about a hundred other ideas. 🚀
Ken Savage
Congrats on the launch @ggiiaa and @clairesuellen I'll sign up for a free membership and check it out.
Claire Suellentrop
Maker
@kensavage Awesome! Welcome, Ken! 👋
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