Forget the Funnel Memberships give SaaS growth leaders a straightforward, supportive, and proven process to find customer insights — and turn those insights into scalable, revenue-generating outcomes.
Thank you @clairesuellen and @ggiiaa for your previous Forget the Funnel workshops (and books and consulting - I refer to them weekly). I signed up for the new Forget the Funnel membership program this morning.
Equal parts resource library, workshop series, and empathetic community, Forget the Funnel is invaluable for growth-minded SaaS marketers.
The “empathetic community” part is huge. Whether you’re leading a marketing team or you *are* the team, SaaS marketing is very hard work. The tasks are endless. There’s always something new to learn, try, test, etc.
It can also be isolating, as some of the most important work isn't highly visible. (Analysis, customer research, writing, planning, etc).
And because marketing requires creativity, it can often feel personal, even as it's necessarily driven by metrics and results.
But the wins are everything. With Forget the Funnel, those wins become more systematic and consistent, because they're based on first principles of customer research and listening.
Finally, I’ve discovered some of my favorite writers, podcasters, and marketing leaders through Forget the Funnel workshops and their social feeds.
The free membership is generous, with hundreds of tools, interviews, and resources on SaaS growth. Sign up today!
if anyone here hasn't heard of claire and gia and their work at FTF (ahem... you're probably doing something wrong), then you need to jump on this membership and get back on the growth path PRONTO, TONTO.
Echoing a lot of other folks in here. Forget The Funnel is not just a resource, but a community for those working as solo marketers or in small teams. I remember I was scrounging for advice that I could implement as a solo marketer until Forget the Funnel came on the scene. Their resources are tailor-made for hands-on SaaS marketers and I guarantee they'll have answers to whatever you're struggling with.
@nandoodles It has been *incredible* seeing you soar and tackle such critical work in SaaS & tech over the past several years. Humbling to hear that FTF helped in even some small way. 💖
@nandoodles Echoing Claire here, thanks so much for all that YOU do.
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From day one, @clairesuellen and @ggiiaa have given so much to fellow SaaS marketers on the path to becoming better at our craft. From the interviews with super talented people, to their training programs, the Customer Led Growth program, now the community...they just don't quit showing up and dropping knowledge!
Whenever I am stuck, I know I can go to FTF and find something that gets me back on the right path.
@erinroz We are SO honored to have you as a Pro member! Thanks for being part of the journey from the early days. 💖 I'm super eager to see what customer insights you gather + what organizational change you're able to effect using the Customer-Led Growth program material. Big things on the horizon for Cooleaf! 🤗
Wish I had found FTF sooner.
Why sign up?
If you're looking to scale your business, the Customer-Led Growth Program will give you a lot of perspectives, and it's packed with frameworks and other initiatives that are easy to implement.
If you want to be a better marketer or grow as a professional, the knowledge and experience that @ggiiaa and @clairesuellen share will help you do that.
If you want advice or a second opinion in your project, the FTF community is helpful and honest.
Thanks Gia & Claire!
@hector_crosswell we're SO grateful to have you as a Pro member! Thanks for being part of the journey. 🙏 I'm super eager to see what customer insights you gather + what impact you're able to make using the Customer-Led Growth program material. Big things are on the way for Lirmi! 🤗
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Forget The Funnel has been an invaluable resource for years now and @clairesuellen and @ggiiaa are just one upping themselves here.
A literal one stop shop for everything you'd ever want to know about doing marketing in a very unsucky way. Exactly what we all need right now.
@lovevalgeisler Couldn't have done it without you! Thank you so much for being along for the ride, and for sharing *your* wisdom on FTF (more than once!) 💖
@lovevalgeisler you've been a supporter and major source of inspiration since the early days and we can't thank you enough. ❤️
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Marketing can be such a lonely role/industry; it's so easy to second guess yourself and it seems like there are new skills and channels to learn every day.
Forget the Funnel is a wonderful, supportive community for learning and sharing, and we are lucky to have @clairesuellen and @ggiiaa leading the way.
@brian_reuter thanks for sharing your own wisdom with FTF! 💛
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Claire and Gia's videos educated me AND my clients. They made it so much easier to get buy-in, get everyone up to speed, and get access to budget. Now, I have clients who contact me about forget the funnel videos they've watched and want to talk about. Incredible, it's like they do my sales for me.
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