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Anamika Chaudhary

In the early stages, how much time do you devote to growth vs product?

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We are just a 2 member team where my cofounder does all the coding and I do the design, product management and testing. I started an Insta and FB page to start getting some followers and marketing the product but I always find myself struggling to juggle between all of these different types of work items and switching contexts. Most of the time gets spent on Product itself, and barely anything on the growth. What about you all makers? How do you manage between the two and make sure you are focusing on growth as much as the product?
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Jesse Jensen
@anamika_chaudhary2 Going through the same situation you are (cofounder does all the coding and I do the design). I am more focused on the Product itself. When the product is desirable and does what your customer wants and/or needs, your customer becomes the salesperson for you! With a great product, you will have more people support it. Think about the popular game now to play in this Pandemic: Among Us Before, no one heard about it. The product is great and is ageless. Now, it EXPLODED. They canceled the sequel and starting to work on the product itself to make it better. Make a product so good that you removed all the things to make it perfect, yet can still be scalable in the future.
Anamika Chaudhary
@jessehojjensen that's just chance though right. We can't wait for a situation for the growth to happen on its own. This growth was just luck for among us, along with a great product. But in most cases, we have to grow the product at the same time when we are building it.
Michael Marra
IMO at the early stages it should mostly be about product.. bc growth is pointless if the product sucks!
Andreea Bunica
same query! I'm a solo founder, working on a hardware product, and community is insanely important to us. Both building product (hardware, software) and running tests to understand how to honestly address an audience in order to build a community around our pain points is very difficult. any advice is welcome!
Maxime van den Berg
I just wanted to add my two cents here - there’s a great amount of advice but I feel one thing was not mentioned nearly enough. I agree a product may underpin your company, and of course, everybody loves a great product. But one thing I hear a lot and have experienced myself is that a great product does not equal user growth. Just because you created the best product ever, does not mean you will grow and be successful. This was lightly alluded to in some of the MVP responses when mentioning first users and building upon feedback, but I felt it may be worth underscoring this as I feel the responses could be misinterpreted as “I won’t add features but I will continuously improve the ones I have until they are perfect before trying to get people to use it” which is basically the same as trying to build the best product ever and expecting it to grow exponentially just because you built it. Make sure people use it and play with it so you can improve the product but also hopefully gain an initial (paying) following. An MVP is the way to do that!
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