Brands use employees’ social networks as influencers. But what do employees get out of it?
I've noticed a trend where CEOs of well-known companies are investing more in their personal brands on LinkedIn and X.
However, the level is increasing, and they want something similar from employees.
I think building your own profile is great, but not completely at the expense of the brand. It seems a bit like an invasion of privacy to me, maybe the employee has slightly different values, interests and things that they would rather share. I also don't think they will be rewarded extra for promoting the brand.
And take people who, for example, started building their brand a long time ago at their own expense, and now the company only benefits from it for free, or only as part of the employee's salary.
What is your opinion on this whole thing?
Should they be compensated? If yes, how?
Replies
I totally agree with you here, asking employees to use their social networks to push company products is not right. What happens to their social media when they change the company, starting new account is the only option they remain with!
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@nayan_surya98 How much should be the compensation? :D Let's talk about the money :D
I think it's overall positive. Employees sharing authentic content benefits both them and the company, strengthens the ecosystem, and helps attract the right talent to the right company. Recognition and support for their effort would make it even better.