Did you build an audience before launching your product/s?🫡

Yes we did, and I've explained everything in this article: https://www.customerly.io/blog/h... After years I wanted to build a better community on twitter. This is why I started sharing my journey in public on Twitter. Best decision ever.

I didn't really, and I launched today. I was hoping by some miracle the good product itself would be enough to get support organically, but so far, that hasn't proven to be true. Lessons for next time! I have a lot of features lined up that can be launched as separate entities. Here's my launch today, for those curious: https://www.producthunt.com/post...

Well I thing it is crucial to build an audience before the launch. I have seen a lot of products do that.

The trick is to move followers from social media to your digital tribes. You will battle with everyone for your follower's attention on every social media platform. On Discord, Telegram, and Whatsapp communities, you don't have that problem. Furthermore, those community platforms are focused on a topic/business. Therefore people feel freer to think and express themselves because there is no social backlash. So you create free brand ambassadors. Before doing this, make sure you hire a Community Lead because using a chatbot to welcome users is nice, but you need someone to stir the pot. They have to throw up exciting topics constantly, have audio-only meetings, and other digital events. If you don't do this, either the community dries up, or they go ballistic without a proper moderator, creating these mega spam groups, or going into lengthy discussions, alienating new members. A community leader is a full-time job that has to coordinate with design and marketing teams; it cannot be thrown into the hands of social media intern. To do this well, you need to have activation strategies because social media will punish your marketing efforts; for every link you place that leads elsewhere, you usually a 20-60% decrease reach of the posts because they want their users to stay on the social platform to show them more ads. But there are some workarounds. Come to my meeting Monday with Jacopo. I will go into detail about building this community because I have done some analysis, and you guys got the top funnel covered, especially in the organic SEO area. 🙌

I have worked with different founders mostly in the web3 sector and I’ve come to learn different ways to go about this, for me it depends on the concept of your project. The idea I love most is getting everything done and ready on the back end then building the community slowly and organically

I would recommend building the product in public, this way you can build an audience before the launch. Also, you can checkout the communities where your target audience will hang out and organically plug your product.

Great networking.

Yes, as an author/content creator, my products are books and articles

Having a great network will always give you a booster dose though you can have your presence without influencer marketing.

Participate in discussions, start following your target audience on Insta, Linkedin, etc and engage with them and build connections. When your product is ready for launch, reach out for reviews.