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Evelina Radoycheva

🤔 Did you build an audience before launching your product/s?

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Hi, makers! I'd love to hear about your experience with the audience-led approach and what are the best practices that you've discovered? Did you build an audience before launching your product/s? Which platform/s have you focused on to build an audience? And what kind of content have you created? Thanks!
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Giorgio Malvermi
I would say it's absolutely essential. Even better if it's not just you, but your team as a whole, whose audiences would then coalesce when your product goes live on PH. And in the spirit of #shamelesspromotion, here's our platform, going live on PH anytime soon! https://sonarapp.com/
Devanand Premkumar
@giorgio_malvermi You got a point and going bold and brave is always welcome :)
Easlo
Last year, I started building an audience on Twitter alongside shipping digital products like notion templates. Twitter has since been the main traffic to my products. Building in public on social platforms is highly recommended.
Evelina Radoycheva
@heyeaslo this is exactly what I think. Btw I find Twitter a powerful social platform. However, I've noticed that people underrate it for some reason and focus on growing on other platforms.
Saqib Ali
I personally do support this idea. Not only on PH but on every other online/offline platform as well. It basically should be the first step of any marketing funnel; need creation. You need to "fertilize the soil" before you actually plant your seed in it. This way, by the time you reach your launch date, a good load of leads is already present in the market for you.
Rahul Issar
Yes! Currently in the stage of building an audience and hype behind the product before going live!
Rajiv Verma
Product or no product, I think building an audience is always great. It opens up a totally different world for you and as a result, you get the opportunities to learn and experience things you would have never gotten a chance to, otherwise. Also, if you are going to launch a product, a big audience definitely is going to help :-)
Robert Rizk
Hhahaha I wish... we actually decided to launch just the day before, and I think we spent maybe 6h preparing for the launch, to do the videos, screenshots, thumbnail GIF. I think we did pretty well at the end :) But next time (soon), will most definitely build an audience... using ship and social media
Kaitlyn Duff
I Didn’t actually build much but I did try and it sold pretty well. I only used Facebook as my chosen platform then subscribe using its algorithm to promote it. I also enticed my friends and at least 10 of them are already sure buyers. My friends bought once, strangers saw how they liked it, and the ball just keeps rolling. I owe them a lot for that.
Lily James
Yes, Online Shopping Apps which are Abroad Operated, mostly work on this method, before launching the product, they build an audience with the help of various social platforms, reviews, and their marketing team.
Dhruv Bhatia
Definitely, I'm building Casa (https://trycasa.app) a community platform for startups and I actively build my audience on Twitter. My awesome audience has been my source of strength especially because I'm a solo bootstrapped founder. I've made so many friends and I'm so grateful for all the help I've received 🙌
Andrew E
It depends on the composition of the audience. I had a blog with 50K monthly uniques and launched a product, only to get a dozen subscriptions because the users didn't want to do they wanted to read. Matching what the audience is looking for to the coming product is the key and it's hard to do well without giving away for free too much of what you're about to sell.
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