Discounts: yes or nah?

They work - but it depends on how you structure it. We've done a few things. 1. We give a discount in exchange for something. For example, an email, signup, testimonial, etc. "you bought this product, here's a discount on that product" for example. 2. Reverse discounts also work. Instead of 50% off today, we say "buy it before the price increases next week." The fear of losing the current price is often more compelling than a discount out of the blue. 3. Exclusivity helps. "A discount for our most active members" or "you've been with us for 1 year, here's a discount on a product." Discounting is a big risk because it cheapens the brand, so creating exclusivity, so only certain people get the discount makes people who do not get it feel a fear of missing out and want to participate. I love this stuff so let me know if any questions anytime! Good luck!

I think the biggest risk with discounts is that you might be attracting a customer who doesn't have a willingness to pay full price/or your setting their expectations at a lower price. May be hard to get them to stick long-term at a higher price.

It should be such that both buyer and seller think that they got a deal but could have done better. That little bit of satisfaction and thinking they could have done better is a sweet spot to define doscounts/pricing. What do you think @basv ?

Yes. I also use the discounts, the customers love it. For the more good tips about it I found here https://biztoolspro.net/how-do-c.... It may be useful.

Each product has its own buyer. One person is stingy and will always look for a discount. And another buyer is looking for a quality product https://www.pitchero.com/clubs/f...