Do you prep content in advance or post in the moment?
Creating content in 2025 is super typical. Being a content creator as a founder isn’t optional anymore, it’s almost a requirement if you want to grow your business and brand. But you have to be consistent. And some people prepare content in advance or post in the moment.
I see both styles all the time.
Some people run on a content calendar that stretches 1–3 months out. Everything is planned, scheduled, and queued up. Consistency above all.
Others? They post last minute catching trends, hot news, or whatever’s on their mind that day.
Personally, I try to stay in between. I usually keep 3–4 posts drafted ahead of time, but I also leave space to react in real time when something interesting pops up.
Curious how you post:
– Directly (in the moment)
– Scheduled (ahead of time)
Which camp are you in?👇
Replies
@atique_bandukwala1 Where do you keep the content that you plan to publish in the future?
@atique_bandukwala1 sounds easy to implement
Korgi
+1 for Both - sometimes the inspiration hits, and I post (and even though, sometimes I draft and schedule). Everything gets stored to the content board, even when it's impromptu.
@dmitcha how do you track your content board? Trello/Noiton?
Korgi
@byalexai We use our own platform for everything - will circle back as we near launch!
Personally, I don’t really draft in advance — it’s usually when I have something to say, that’s when I post it. So far it’s been more “in the moment” for me. That said, I do agree systematic approaches tend to work better in general (especially with algorithms and reach). Just haven’t done it myself yet.
@viktorgems I can confirm that :D I remember asking you to post more often so I think that some posts can be drafted in advance. I am looking forward to that!
@viktorgems @ludmila_tribusean Another confirmation right here, Victor, I think it's time for you to do that!
@viktorgems Well, the question is, don’t you ever feel drained/rushed/totally out of it and not in the mood to do this activity?
@byalexai yes, it happens, not always but it does. Sometimes there are updates that need to be communicated, however, nowadays there are some so called norms and if you do not do it, you are being perceived as falling behind. I see companies posting more or less 5 posts about almost the same thing, different wording and so on which kills the excitement and feels more like spam but you have to adapt cuz otherwise there is a high chance
minimalist phone: creating folders
For clients, I prepare content at least 1 week before for the whole next month.
As for me, I post intuitively, but atm, I have my X (Twitter) challenge – I prepared 30 posts and post them daily + my daily spontaneous thoughts + reposts of trending tweets I had before.
I will see the result at the end of September.
@busmark_w_nika Do you notice a difference between the content prepared in advance and the content created on the spot?
minimalist phone: creating folders
@byalexai At the moment, the prepared content doesn't receive as much attention as I expected, and it feels like that time wasn't worth it. + I do not feel so enthusiastic when I post it.
IXORD
I believe that content planning should be flexible because, for example, an unplanned product update may be released, making it a higher priority than other scheduled posts. Content planning allows for structured and high-quality content. If anyone has other strategies, I’d be happy to hear them :)
@ixord I agree. That’s why I have evergreen topics and hot topics. Evergreen topics can be posted any day, while hot topics are for the moment.
IXORD
@byalexai Well noted :)
A mix of both, but I noticed I'm inclined to post more and stay consistent when I have everything prepared at least 2-3 weeks in advance (sadly, there's not always time for that :( )
@ruxandra_mazilu How long does the preparation take you, and for how many social networks are we talking?
Finden
I try to do one week in advance.
@randeep_wilkhu Nice. How many platforms are we talking about?
I’m definitely in the prep ahead camp (Scheduled (ahead of time).
I like to make sure things are polished before posting — it helps me feel confident that what I’m putting out there adds value. I’ll sometimes tweak things in the moment if needed, but having content ready ahead of time keeps me consistent.
@stellarcarto47 I agree. Very often there’s not enough time to test things, so spending more time on preparation definitely helps.
TinyCommand
I lean more toward scheduled, but with flexibility. I usually draft 2–3 posts ahead.
That said, some of my most engaging posts came from reacting in the moment for example, after a big AI announcement or a conversation with early users where the insight felt too timely to hold back.
So for me it’s a 70/30 split: scheduled for consistency, in-the-moment for relevance.
Curious if anyone here has found a way to keep the “authentic immediacy” and the structure of a content calendar without burning out?