Two and a half years ago, I started Marketing Examples. People liked the case studies. So I left my job and went full-time.
Since then, they've been read by more than one million people. Which... still blows my mind.
Ask me anything about growing the site and newsletter to 90,000 subscribers. Or share what you're working on and get a few quick marketing and copywriting tips. Cheers.
Update #001 — Replying atm.
Update #002 — All done. Thanks.
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Hey Harry,
how would you rank platforms (social, newsletters, forums. etc) according to their engagement rate and lead generation?
And how do you determine specific content post was successful? Which metrics do you look at? Reach? Leads? Something else?
@dtm0032 Hey sir! Thanks for sharing my Copywriting Examples project.
I don't think there's a right answer.
Theres no general “engagement rate” for each platform. It's contextual. E.g. — Fenty beauty is going to have more engagement on IG than Ahrefs...
But broadly speaking I'd rather double down on 1 or 2 channels and make them awesome. Rather than be spread across a newsletter, podcast, IG, FB, TikTok. Growth is very non linear... The top 1% gets 99% of the attention. So work to get into that top 1% on whatever channel you choose.
In answer to your second question —
I'd say revenue is the goal of marketing. That's the North Star. But it can take a while to drip through... So then I'd look one step above in the funnel. For me... that would be email subscribers and open rates.
You always want to pull people in as close to revenue as possible.
Reach isn't that important. Millions of people watching some viral content on Instagram. But how many of them are coming back...
Hope that helps a bit.
@alancassinelli Hey Alan — Appreciate the kind words. Some thoughts:
• Add some above the fold social proof. Just below the free account button. “Rated 4.6/5 by 2400 customers” or “290 accounts created in the last 7 days”
• Too many cliches. E.g. “Unleash your creativity — Create dynamic docs that are only constrained by your imagination”. This really tells me very little. It's a project management app. You're talking to us like we're Pablo Picasso. I'd get more specific.
I'd follow this “features and benefits” pattern
1/ Write down the feature
2/ Ask, “so what?” to find the benefit
3/ Contrast the *old way* with your *new way*
• You can do much better than “Work Differently” as the main value prop. Write the title only you can. Hundreds of companies could write that.
I've been a bit scathing. But the visuals and app look very impressive. Good luck!
@jondotjames Hey Jon.
Overcomplicate them. “Big things are best said in small words”
• Copywriting Examples — The world's best copy. In one place
• Remove BG — Remove the background of any image 100% automatically
• Nomad List — Find the best cities to live and work remotely
Make yourself easy to sum up :)
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All of Harry's content is amazing. It's worth your time to read it. Sign up now!
Hey Harry,
I finally found a newsletter I wanna read. I recently unsubscribed from 10 newsletters and kept only yours. Thanks!
I've been wanting to build a website for short and simple food reviews. A few months ago I drew the design for my website on paper but I just didn't know how to create it so I gave up. When I found your website it looked very similar to what I had in mind.
So here's my question: How did you create your website? Which website builder did you use and/or combination of tools to make it as it is today?
Cheers,
Matt
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What's the experience of working on the Kanye project? And how did it change your life?
Hey @5harath — Thanks for inviting me to do this :)
• If you want to make money don't start a dating site
• There are no adults. Everyone is making it up as they go along. Figure it out yourself. And do it.
• I was hungry and foolish. It's a powerful combination.
The Kanye Story for anyone interested.
I don't think it changed my life. Was just another business of mine that ultimately failed and I learnt a lot from it...
@ilijarolovic hey Ilija — So I had the idea for Copywriting Examples and thought this will be a quick two weeks and it turned into a long seven months...
Back working on the course now Announcement soon. Appreciate the support.
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Love your landing page tips. What no-code landing page tool do you recommend for service-based business (eg community, coaching, courses, consulting, etc)?
@liana_fricker Hey Liana — Thank you very much.
Sorry to give such a non answer. But I have absolutely no idea in this space. Can only wish you luck. Perhaps Google MakerPad (I hear it's pretty good)
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