I'm a long time fan of Douglas Adam's novel The Hitchhiker's Guide to the Galaxy.
There was an AI android named Marvin - who was so good at predicting things into the future by quintillions calculations with universe's best algorithm loaded inside.
I really like its personality - calm, calculative, helpful and best at what it's supposed to do.
So when I launched my first startup - I named it after him - Marvin XR :-)
Fun question! I was a second grade teacher so I loved thinking about phonics. We liked Cultivate but thought Cultiveit would be a fun phonetic trick. Thought about Cultiv8 too but then too cheesy/2000s
hey there Mark,
naming a startup - it's an art and a science rolled into one, isn't it?
the process can be as unique as the startup itself, but there are a few guiding principles i've found useful over the years.
1. reflect your mission: the name should be a mini ambassador of your startup's purpose. it should evoke the essence of what you do, the problem you solve, or the value you bring.
2. simplicity: the name is often the first touchpoint for potential customers. it should be easy to say, spell, and remember. a complex name can create unnecessary barriers.
3. unique but not obscure: it's crucial that your name is distinct enough to stand out from competitors, but avoid becoming so esoteric that people have no clue what you're about.
4. check for availability: this sounds like a no-brainer, but it's key. once you've brainstormed a list of potential names, check their availability as a web domain and across social media platforms. also, ensure they don’t have negative connotations in other languages or cultures.
5. test it out: run the names by your target audience, mentors, or even friends and family. getting outside perspectives can help you spot potential issues and gauge which names resonate more with people.
naming is an iterative process. it might take time and you might go back to the drawing board a few times, and that's alright. a name is important, but it's the value your startup delivers that truly matters.
hope this helps, and best of luck with your naming journey!
cheers,
Karim
Been trying through name generators, but unfortunately, was not able to get a match, until I step back and focused on my mission, then what I am trying to achieve, then some name inputs from the generator. That's it! Leafstash was born. :)
Mixed words. Since we are on web3 and our product has something to do with minting of NFTs, I came up with “w3bmint” (read as webmint)
However we decided to rebrand to “webmint” months later after realizing that technology is really a fast paced environment — web4 and web5 can happen in no time
So if we keep “w3bmint” — means we are outdated.
So this is something to consider in the future:)
Build a list of names (LLMs are a good way to build a list), then run a process of elimination. Check trademarks, domain name availability, and foreign languages for weird and off-putting meanings. Then try to grade on how much you love it, memorability, what it evokes, whether it rolls off the tongue. Sleep on it. Decide your criteria are probably wrong and pick the one you like the most anyway. Also don't involve too many people in the process or you'll end up with a platypus name.
Well we went from our vision and mission, which is saving our user's day with smart information capture product. And in our mother language, it also means "lưu ở đây" aka "save here". You can explore more at: https://www.save.day/
Our name comes from the whatsapp group we had before creating the startup. Our idea was to create an B2B app for team leaders that would enable them to focus on people over process. I named the whatsapp group Pop, short for people over process.
We brainstormed for our "real name" for a few sessions and didn't like anything we came up with so we thought what about pop and saw that pop.work was free as a domain.
That's how we became Popwork 😅
I just thought about what people who are interested in the product might google and therefore quickly ended up with CodingNotes. I hoped to get the .com domain but unfortunately , it was already taken so I went for codingnotes.io
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