How many times did you pivot?

Great question @mark_prutskiy In 2010 I started a coworking space called Impact Hub in downtown LA for social entrepreneurs. I took out a ten-year lease on a gorgeous 20,000-square space workspace. We decked out a 5,000 sqft neighborhood with gear for filmmakers. No filmmakers came. We built our space around a central community area with an open floor plan for individual desks. We thought a majority of our revenue would come from individual memberships. I marketed to that community, but they did not come. Instead, CEOs of small companies were calling us asking for a private space for five people. Through conversations with them, we learned that our team space product was inexpensive. We could even increase our prices. This threw off our financial model; initially, we dedicated a lower percentage to offices and more to individual memberships. The increased cost of private offices made up the difference. Pivot is the dance we do as we wiggle into the market.

Unfortunately; This is due to the nature of life. As the saying goes: Life is all about change.

Interesting question. We did once, after nearly 3 years. A "classic" Service to Product pivot. Looking back, I think we should have done it earlier. The more you wait, the harder it gets.

Once. Learned that users liked / preferred just one feature form the product vs the entire product so made that feature our only feature, haha. 😺

We have pivoted once so far and about to pivot again at 3 years in. Definitely important for startup survival. I think it is much easier when you have a software or technology as your main component than with a CPG product. Thankful to be tech and have a lean team.

Pivoted twice this year. Let's see how many more to go. It's a tough decision to stay and repeat what you're doing or to pivot and steer things in a completely different direction. Sometimes the smallest of choices make the biggest differences.

Sugr did twice 2014 - 2016, we develop our own brands 2017 - 2022, we develop audio processing solutions for other brands 2022 we are just going to launch our new brand: Jing.zone

So true. We pivoted at roughly the same rate. Each time, we optimised it more and more to solve the users' problem. I think its essential to do so until the product is effectively doing its job.

This is a great question. In all the startups we have built at Borne Digital I'm not sure I've seen a single one that hasn't pivoted at some point!

Twice to-date. Not crazy but necessary.