How often do you (re)launch on Product Hunt? + Taking care of your Product Hunt product page

After being on Product Hunt for almost 4 years, I’ve realised one thing.

The vast majority of people launch their product once, and that’s it.

It gives me a slight feeling that the product might stop existing a few months later.

On the other hand, makers who repeatedly launch major updates give me the impression that they’re serious about their product’s direction.
I’d probably feel much more comfortable paying for a lifetime deal from them because the product is likely to still be around months from now.

Personally, I think it makes sense to launch multiple times. 
That’s why you should also take care of your Product Hunt product page throughout the year. It can increase your chances of having a successful relaunch later. 

What does that mean?

• Update the visuals and copy on your Product Hunt page

• Ask people to follow your product page throughout the year

• Don’t forget that your product page also has a review section – ask people to contribute there, too

• Participate in discussions under your launched product – the page also displays threads from the community

And let’s not forget that your Product Hunt page can also appear in search results, so even for that reason alone, it deserves some attention.

How many times per year do you relaunch your product on average, and how do you see this update strategy?