What are the best ways to use gamification to drive engagement in a community?

Multiple reasons are given for this technology craze. Badges, leaderboard, recognition, loyalty points, groups (custom built for business usecase), reward system In a way, we are addicted to dopamine hits and are using our phones to satisfy our constant need for instant gratification. That is partially correct, although other neurotransmitters such as oxytocin, serotonin and endorphins also come into play when implementing gamification in your employee or customer engagement strategies. In regards to engagement, people get motivated with Extrinsic motivation - where we are motivated to do something because of the external reward. Extrinsic motivators are often established through gamification as points, milestones, achievements, rewards or notifications Gamification in a community is a proven method to add to customer engagement strategies and deliver results. Using gamification for apps can increase usage and adoption rate and often makes your product more habit-forming. Cheers' Fateh Ali CEO & Co-founder Kitcod.com Enabling in-app social API

I think people like a general "Thank you" and want to participate if they get alerts for relevant conversations. Score keeping - I think works for mid-level engaged users. Not for people who haven't started or are already highly engaged. Recognition between peers is good. I should be able to see them see me. Easily happens when you call someone on stage in offline mode. Not sure about online.

I dislike the word gamification, largely because it's overused and misunderstood. One of the biggest faults is throwing points and badges around when users do something. Better: Reward users for doing something hard/rare so that it means something or enable the community to recognize valuable contributions (e.g. upvotes for launching something interesting on PH).

Interesting topic! I recently researched different gamified elements used by companies for user onboarding and engagement. Found some cool like: #1 Tokens (TwitterHunter) #2 Virtual currency (Reddit) #3 Timed quizzes #4 Badges (Coursera) #5 Levels (Linkedin) #6 Roulette & Spin the wheel (SaaStr) #7 Avatars (Reddit) #8 Money rewards & Referrals (AppSumo) #9 Checklists (Practically everyone now:) #10 Progress bar (PH, and many others who have checklists) Not sure they all fit for community engagement but I think some ideas can be useful:) Especially I love tokens, from TH. Here, more thoughts and screenshots from different tools. https://www.marbleflows.com/blog...

Our app uses a lot of that- reputation points, distinguishable badges to earn, and leaderboard rankings. Our app is for stock (and soon crypto) traders to track and share their trades. They can earn high win rate, top trader, and activity badges. There is a leaderboard that ranks traders based on time frames such as daily, weekly, monthly, quarterly, yearly and all-time. Their trading stats on their dashboard are public for everyone to see. With the way covid and the GameStop short squeeze on Reddit happened with imepcable timing of each other this brought in a lot of young traders and gamifying the app just a bit really interests them.

Hi all. I would like to give you one successful and exciting example of gamification: The Fitness+ app from Apple is a motivational service that offers exercise programs for users with different fitness levels. Gamification tools include motivating music tracks, ratings of own and other users' achievements, activity rings to track progress, animated congratulations for achieving a particular result, and others.

I think Yu-kai Chou gives excellent insight about gamification and how to drive engagement beyond badges, leaderboard, etc. Here: https://yukaichou.com/gamificati... Although he does explain the place of and relevant uses for those forms of rewards that we think of when we hear the word gamification in his book: "Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards." He talks about the 8 Core Drives of Gamification which he called Octalysis.

There is a post on gamification on our blog, we invite you to read it :)

I think badges, leaderboards, and other status symbols are over rated. Easy solutions for us, not very interesting for the user. I'd think more about access and tiers of access. Why am I engaging and what is the next functionality I unlock? I'm more interested in working towards something rather than grinding something for points.

Mini-games are a good way to drive engagement = investment = transactions. A good example is promo.suite.social